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A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?* Overview of all categories of existing online video services & business models* The challenges of broadcasting and delivering ondemand* Social Media TV, is TV becoming always-on, participatory and shared?* tvInnovations across broadband TV and IPTV* New advertising models and latest video web 2.0 mashups* Is IPTV a valid platform for video producers?* The evolving role of public service broadcaster and online video distribution* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer* How online video will become more personalized* Is audience contributed online content sustainable at scale?* What does the future hold?
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Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
This session
•TV 2.0 Introduction - Gary Hayes (Director LAMP ex Senior Development Producer BBC New Media)
•State of TV over IP Industry - Dr. William Cooper (informitv.com)
•ABC Innovation - Chris Winter (Head of New Services, ABC Innovation)
•ABC TV Multi-platform - Arul Baskaran (Executive Producer ABC TV Multiplatform)
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
INTRODUCTIONTV 2.0
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Interactive Quiz (hands up)What is TV? •The device or screen?•The distribution channel?•The form, types of programmes?•What is that form? “Popularist, often live, linear video or something far more social & interactive?”
Intro
Thinking beyond the pipes and devices - what does TV really stand for?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
KEY DISTINCTIONS AROUND INNOVATIVE ONLINE VIDEO
One-to-many broadcast•1 Reversioned TV
•2 Socialised TVMany-to-many & 2 way•3 Participatory TV shared video content. Democratized, disintermediated, de-attached
MeasurabilityNew Monetization models - value add & innovative services around the video content e.g.: personalization
Intro
Three categories? Socialised TV - creating ‘conversation’ around
broadcast
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
from this ? to this
de-socialized ?
Intro
Watching linear video used to be social -
does online community tools bring back the good ole
days?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
The broadband web has meant for the first time in media history the ‘community’ has the means of distribution. Items 1-3 are about scarcity of distribution
Medium How shared?
1 Cinema Home Movies 8mm film cameras
2 TV incl cable, sat VHS video cameras
3 DVD DV and computer software
4 On Demand Broadband Web DV, web & stills camera Uploads
Sharing EnablementIntroWe have always wanted
to share - and where there’s a will....
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
TribalizationIntro
Marshall McLuhan: the global villageBroadcast Date: May 18, 1960
Of course none of this is new - 50 years ago
sharing and connectedness was already ‘invented’!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Intro
Something I knocked up 3 years ago
- where we can watch ‘linear video’ content - is it all really
converging on the iphone :) !
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Where is ‘new’ video?
TV
Cable
TiVo
IPTV
YouTube
iTunes
Amazon
iPod Vid
Hulu
Qik
iPlayers
Consoles CurrentTV
Vimeo
JustinTV
MP4sJoost
PDAs
BlipTV
SlingBox
Mogulus
VirtualWorlds
UStream
Outdoor
Google Earth
Handheld Games
RetinaDirect
3D ???some of the many services and
tools/devices we can now watch TV on
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
As of October 2008, 13.5 billion videos were watched online. That is a 45% rise on the number watched in October 2007
Mashable.com prediction for 2009After a few years of “this is the year,” mobile video breaks into the mainstream. The continued success of Apple’s 3G iPhone along with the gaggle of smartphones chasing it (e.g. Blackberry Storm) drives the adoption of mobile video consumption.
Expect premium video sites like Hulu and CBS’s TV.com to offer iPhone video applications to their growing audiences.
Nielsen report on 2008Online video up 15% to 3 hours per month
Time shifted video up 11% to 7 hours per monthTraditional TV up by 3.6% to 151 hours per month
Suggests that mobile TV will surge tenfold its current rate to 2013Pew report on 2008
48% of internet users have used video-sharing sites such as YouTubeOn an average day, the number of users of video sites doubled from the end of 2007 to the
end of 2008.
Comscore for January 200976.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 6 hours in January 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer)
The duration of the average online video was 3.5 minutes, up from 3.2 minutes in December.
Intro
TV still in the lead - but how much of this is ambient
background TV?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
REVERSIONED TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Time-shifted Redistribution
Still waiting for ubiquitous personal TV, on
the TV, since my TV-Anytime days in early 2000s
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Place-shifted redistribution
For those addicted to
home broadcast TV. Already 4 years old - the box at home
re-transmits TV to your computer
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
BBC already the grandaddy of catch-up
web TV. This was in development even when I
was there in 2003
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
Of course all the other channels in UK are
playing catch-up, catch-up TV. 1. itv.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
Of course all the other channels in UK are
playing catch-up, catch-up TV.
2 Channel 4
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
Of course all the other channels in UK are
playing catch-up, catch-up TV.
3. Channel 5
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
RedistributionAlready massively
popular in Australia - ABC’s version, iView.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
RedistributionRedistribution -
remember there is nothing inherently social about any of the catch-up services
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
No reason the traditional broadcasters
have all the CU fun. Hulu and others like iTunes playing
‘channel owners’
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
Joost one of the first and best full
screen video on web services - now integrating
simultaneous chat
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Redistribution
and more importantly connecting
your existing social network to your web video
watching...
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
SOCIALIZED &PARTICIPATORY
TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVCurrentTV
back in 2005 started the crowd-sourced TV
movement. Popular web video content gets onto
cable
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVand clever broadcasters go to where the audiences
are already
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TV
There are many challengers to YouTube
but all are way behind in the race. Some differentiate by
quality, others by social tools
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Slipstream Socialized TV
SlipStream (created partly by an ex-BBC colleague) is a new
service from just starting in the UK - that can sit on all 9 million (mostly
unconnected) freeview boxes and most importantly gets its connectivity by
pairing to you mobiles or computers. Uses TV-Anytime standards too!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVGive them the tools. Mogulus is fascinating as vision mixing and
other TV channel tools are given to anyone who has the inclination.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVOf course in-built
discussion and linking tools plus contextual advertising bring the
DIY channels to life
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVUStream is for anyone who has
something to say. Leo Laporte here has created a multi-stream, video skype based studio, and uses broadcast cameras. He simultaneously does his talk back radio
alongside the live video on Ustream. Preparing for a web/radio only future?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TV
Many users create theme’d channels on UStream and make
them event based.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVThe real power of Participatory TV happens when
everyone has a potential live camera in their hands. Qik here is used to create
a live ob show around a flash mob demonstration
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
and this is not just about shaky cameras and cute babies. The Streamys are the first Oscar
style awards for web only TV/video content
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVHere is a show getting
inside the culture of online gamers, The Guild. Nominated for
Streamy Awards and good production values
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVOf course being on the web
The Guild can and should use all available on demand channels - each episode around 1 million
views just on YouTube
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVTV news content does
not have to live on the 2D web either. ABC TV have pioneered location based news reports mashing Google Earth with
segmented TV news.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TV
Live TV doesn’t have to be live action (real life either). Here
nearly 200 000 viewers have watched this ‘live from inside an
online game’ show - complete with non-gamer back channel
chat
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVReversing the previous slide - it is not too far removed
from a project I worked on with the BBC New Media team in 1996! Here online avatars chat about looped
TV. The Mirror Project.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVand how far has that vision come! 13 years later and here I
am with others in PS3 home watching live TV and films. Will the avatarial nature take over from the
2D sidebar threaded chat in time?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TVAt AFTRS & LAMP I have
created a space in Second Life that has theatres and machinima
production areas. The cinema with 100 films encourages social chat and motivates machinima creation
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Socialized TV
In Australia we are lucky to have the SLCN.tv team - creating High Definition TV shows from inside virtual worlds. Probably 3-5 years ahead of the
game, their content is highly participatory and social
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Thank youNow onto Dr. William Cooper of informitv.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video
Dr. William Cooper
informitv.com