Transmedia Storytelling

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Diapositiva 1

TransmediaStorytelling

Spreadability

Characteristics

DrillabilityCharacteristics

ContinuityCharacteristics

MultiplicityCharacteristics

ImmersionCharacteristics

ExtractabilityCharacteristics

World BuildingCharacteristics

SerialityCharacteristics

SubjectivityCharacteristics

Characteristics

Performance

The Two Sides of the Transmedia CoinCANONTRANSMEDIA STORYTELLINGFANDOMOFFICIAL CONTENTUGCCULTURAL INDUSTRYINDIE CHANNELSMARKETING STRATEGYCROWDSOURCINGPRODUCERSCONSUMERS/PROSUMERSOBJECTIVE = PROFITOBJECTIVE = PLEASURE

Transmedia Storytelling Production

The Prometheus Transmedia campaign started with a false TED Talk set in 2023

Transmedia Storytelling ProductionOnce it was Multimedia

Transmedia Storytelling ProductionNow is ConvergenceUgc is a multiplier

Areas of Transmedia ProductionNarrativeExperienceAudiencesMedia/PlatformsExecutionBusiness Models

Narrative

A Transmedia version of Cinderella could now be developed on TV, Online Video, Music, Blogs, Social Media

Narrative - QuestionsWhat do we want to narrate?How are we going to narrate it?What is its genre?Who are the main characters? What do they want? What relations?Where and When the Story Happen?Fictional World, not, mixed?What structure?

Experience

Experience - QuestionsWhat kind of Transmedia experience?What kind of engagement? How will it influence the storytelling?How to manage the engagement?What control have the users over the story?Will be the experience limited to media On-Off, or in real life too?

Audiences

Audiences

Media Platforms

Media Platforms

Media Platforms - QuestionsWhat does offer every Media Platform?What Media is adapting better to the experience?Does it add value or is it just fashion?Will we start from a Mass Media or Niche, or vice versa?Will we start with free viral content and go premium after, or vice versa?

Business Models

Business Models

Simulation (1)

Simulation (2)

Simulation (3)

The Transmedia Bible

A 3 folders document is well saved in the Microsofts most secure strongbox and its not the code of Windows 8 but The Halo Story Bible

The Transmedia Bible

The Transmedia Bible

Expansion / Compression Strategies

UGC and TransmediaSynchronization

UGC and TransmediaRecaps

UGC and TransmediaParodies

UGC and TransmediaMemes

UGC and TransmediaAlternative Endings

UGC and TransmediaFalse Previews & Openings

UGC and TransmediaMashups

Lost + Inception = Lostception

UGC and TransmediaAdaptations

TransmediaStorytelling

This deck has been created by Gianluca Fiorelli for SEOmoz