Anjali Ramachandran gave a 5-minute presentation on transmedia film experiences at Ignite London 3
2. 3. 4. 5. So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise. Hollywood might well study the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises. - Henry Jenkins University of Southern California 6. 7. Presenting a single unified narrative in the form of two movies, nine animated shorts, and a cinematic video game, the Wachowskis have offered a new model for storytelling in the detail-obsessed, information-saturated digital age.
The Big Spaceship 8. 9. 10. Searching for pre-release Easter Eggs and going on scavenger hunts that tie into the movie's marketing wasn't just for Internet geeks anymore. Geekdom had entered the mainstream.
cracked.com 11. 12. We werent just paying lip service to social media, so that we could name-check fashionable web 2.0 brands in press releases. Everything we did with these channels was driving towards finding a broader audience for our content, using the right tools for the right jobs, building a community of common interest around the unfolding back-story. - Daniel Light 13. The Disloyal Subjects of the Mad Hatter 14. I started to experiment with it not being a film in traditional form -- how could I put people into the shoes of the protagonist? How could the story move from one experience to another in ways that created some degree of social interaction? - Lance Weiler 15. 16. 17. 18. ...what if your participation over a few weeks or months actually impacts the storys development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself?