Transforming the way we tell stories by Jonah Sachs

WASHINGTON, DC // OAKLAND, CAwww.freerange.com

The next great story is yours ®

TRANSFORMING THE WAY WE TELL STORIES

JONAH SACHS CEO, Free Range@jonahsachs

TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS

#storyAha @JonahSachs freerange.com





CUSTOMER EXPERIENCE

HUMAN INTERACTION

TWEETS

FACEBOOK POSTS

MOBILEEMAIL



INADEQUACY MARKETING



















The three transformations that will make you a hero.



The Hero



BROADCAST MARKETING

Brand is the hero

“Look how great we are.”

Audience as “consumer”



STORY ENGAGEMENT

Audience as hero

“How great you can be.”



LESSON 1

You’re not the Hero.Your audience is.



The HeroThe Mentor



BROADCAST MARKETING

Speaks in the voice of God

Makes change mandatory



STORY ENGAGEMENT

Speaks in a human voice

Makes change appealing



Image of the archetype cards here.



LESSON 2

Access your inner Yoda



CHARACTER CONFLICT PLOT



FREAKS CHEATS



FREAKS



FREAKS

Fill your stories with human-like characters that break the pattern of audience expectations.



CHEATS



Tell stories about villains who break cherished norms or rebels who defy hated ones.

CHEATS



LESSON 3

Use Freaks and Cheats



CUSTOMER EXPERIENCE

HUMAN INTERACTION

TWEETS

FACEBOOK POSTS

MOBILEEMAIL



The HeroThe Mentor



WASHINGTON, DC // OAKLAND, CAwww.freerange.com

The next great story is yours ®

TRANSFORMING THE WAY WE TELL STORIES

JONAH SACHS CEO, Free Range@jonahsachs

Entertainment & Humor

Transforming the way we tell stories by Jonah Sachs