2. GENRE It is clear from the trailer that Safe Haven has a
predominantly Romantic genre, due to the fact that it revolves
around a woman and her growth and reestablishment in a new town due
to the help of her male love interest. However it could also be
said that the film has elements of the drama genre as there is the
idea that the woman is running from someone, as an audience member
we do not know what, however when we see a detective trying to
trace her down and a house on fire, we can assume that there are
definite dramatic elements to the film.
3. NARRATIVE Surrounds the life of a woman who is running from
her past. She finds temporary sanctuary and peace in a small quiet
sea side town, and begins developing a romantic relationship with a
local man who had lost his wife a few years previous. Her life
begins to find a bit of stability, making friends, finding a job
and spending time with the man and his two children. However a
detective who is trying to track her down, soon finds her, and
turns her new world upside down, putting her and those close too
her in danger.
4. UNIQUE SELLING POINT Audience is unaware of what is going on
the entirety of the trailer, instead of being in the know of what
it is exactly that the woman is running from, the audience is left
to guess what exactly happened in her past life. However you are
still supporting her and hoping that it turns out for the best,
despite her being tracked down by a detective, you are still
rooting for her. Essentially the USP of the trailer is that through
the deceit of the audience, they are left wanting to know what
happens.
5. TARGET AUDIENCE Through the trailer, it is clear that the
audience is female, given that films of a romantic genre are often
directed toward them. However additionally the fact that the main
character is female, therefore more relatable is another factor
that the target audience is that of the female gender. In terms of
age the audience is likely going to be older, possibly mid teen mid
thirties/forties. Any younger and I feel they would not fully
understand the reasoning behind characters actions and any older
may not be as accepting of the plot line or may see it as being too
dramatic or trashy.
6. MUSIC The music in the trailer is a version of Go Your Own
Way by an artist called Lissie. The song is slow paced to begin
with before speeding up in tempo, this really adds to the contrast
between the lighthearted and dramatic moments of the trailer. The
lyrics of the song also have elements that relate to the movie, the
idea of doing things on your own grounds and fighting for
independence. A link to this music is uploaded below in this
post.
7. POPULAR SHOT TYPES/ANGLES There is a multitude of long shots
and establishing shots in the trailer which draws attention to the
environment. This is particularly important when you consider the
town is not only new to the main female protagonist, but also the
audience. These shots really give them an idea of where they are.
Over the shoulder shots are also common and this gives the audience
the feeling as if they are actually a part of the situation or the
person who is speaking. It also gives a good view of the other
persons emotions. This is used predominantly in the trailer as a
way of insight in the two main characters getting to know each
other. There are also a number of close ups which also helps show
the emotions and reactions of the characters, particularly during
dramatic or high intensity moments.
8. SHOT EXAMPLES
9. PACE In general the trailer is relatively fast paced from
the beginning, from where the female protagonist is running from
the detective to the end where the real high intensity action
begins to kick in. However in the middle it could be argued that
through the settling in the new town, the trailer does lose pace so
that the audience too can feel that feeling of familiarity and
contentment.
10. DIALOGUE/VOICEOVER There is no voiceover in the trailer
that comes from an inside source, a lot of the dialogue overlaps
some scenes however it is continuous therefore could not be
considered a voiceover. There is dialogue included, such as
conversations between the main female and male and with others.
This dialogue gives a bit more of a general idea of the plot, such
as running away from the past or the fact that the male lost his
wife a few years previous. Did you hear about his wife? Somewhere
that I dont really want to go back to
11. CREDITS AND INTERTITLES There is a series of credits,
crediting the original author (the film being an adaption of the
book) as well as crediting the institutions, main actor, crew and
companies that were involved in the making of the film. In terms of
intertitles there are a series of title pages that explain more
about the film with what the audience can assume is the slogan of
the film Its not what youre running from, Its what youre running
too. There is also a title page, giving information regarding the
release month of the film.