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The top 5 film genres for family audiences in cinema
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1. Comedy - 15%
2. Teenage Comedy - 14%
3. Animation - 10%
4. Adventure - 8.5%
5. Action / Martial Arts - 7.5%
TOP 5 FILM GENRES FOR 12-14 YEAR OLDS
Source : FAME 2011/ Base : All 7 + Cinemagoers / Target : 12-14 year olds