Kristin OrtizPunishment Athletics

WELCOME

WELCOME

Huntington Beach Bad Boy

Tito OrtizPunishment Athletics

WELCOME

Leaders Brain

s Crazy Party

psychological Assessment

Understanding MMAThe importance of MerchandisingAthlete Sponsorship & Celebrity InvolvementMarketing & advertising

OVERVIEW

The Beginning

MMA Started about 80 years ago

In 1993 MMA came to the US

MMA Todayrepresents the center of athletic competition

Sponsorship

Event Name & Date      Attendance     Gross Sales    

Randy Couture vs. Pedro Rizzo - 11/02/01   4,295 $502,550

Randy Couture vs. Chuck Liddell I - 06/06/03   5,517 $645,140

Randy Couture vs. Tito Ortiz - 09/26/03 7,593 $1,127,985

Chuck Liddell vs. Tito Ortiz - 04/02/04   9,129 $1,444,020

Anderson Silva vs. Rich Franklin - 10/14/06   8,913 $1,790,490

Randy Couture vs. Chuck Liddell II - 04/16/05 12,643 $2,575,450

Quinton Jackson vs. Chuck Liddell - 05/26/07   12,191 $4,304,740

Chuck Liddell vs. Tito Ortiz II - 12/30/06  12,191 $5,397,300

THE PEAK OF MMA

MMA FANS

MMA is breaking all stereotypesWhen it comes to its fan base. Long-regarded as a fringe sport with a fan base of young men, MMA is quickly being embraced by a much larger and more diverse fan base.

More women

MORE MIDDLE CLASS

SETTING ALL TIME ATTENDANCE RECORDS

MMA FANS

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