Thinking with only one half of the brain

An innovative approach to innovation

(c) The Coston Bonsulting Group, 2009

Everyone knows that the key to innovation isThinking outside the boxThinking outside the box..

Therefore, you need a box.

The box paradox

Do you have one ?

Define what a box is4 vertical and 2 horizontal planes *

8 corners*

1 opening **

Any materialCardboard

Wood

Enameled gold with diamonds or similar pricey jewelry

...

* Source : Innovation is Sick, Mother gets Flu – Gratner Institute, 2009** Not always

If you do have one,

Define where you areInside ?

Outside ?

In between?

Have box, but already areoutside the box ?

How can thinking be innovative ? Need to be inside the box.

An innovator who is not inside the box is only an innovator.

« The threat from the eastgrowing stronger with each passing hour.All systems are failing,and talks with the west have turned sour »

Gary Moore

Have No box ?

How innovative can you be ?

An innovation system that is not outside the box is only an innovation system.

« Ignorance is like a delicate fruit; touch it, and the bloom is gone.”»

Oscar Wilde

Create your own box 1

Meet the consumer

Almost half the world — over three billion people — live on less than $2.50 a day.Can they afford books ?

Do they have achieved a high level of education?

Are they using all their brains ?

CERTAINLY NOT

Create your own box 2

To become a successful innovator,

you need the approach and mindset of your consumers.

« Become the target » (Sun Tzou)

Reach the target

Half the world is a good target

Half the world in undereducated

Thus...

Don't use all your brain !

Half is more than enough.

Half is always enough

You will be surprised

How to do it ?

Keep reading :

badly written, poorly illustrated slide presentations with out-of-context figures thrown in the middle, random quotes and assertive valueless claims

aimed at some illiterate ape-level marketing persons

Remember half of it

It should be enough.

Thank you for your attention.

Want to know more ?

Contact Renee Dompierre, The Coston Bonsulting Group Marketing Managerat ReneeDompierre@gmail.com