It is very hard to identify the main target audiences for The Woman in Black as they have gone for as big as a target as possible even releasing a cut version of the film in British cinemas so that is would get a 12 age rating form the bbfc.

What are the Primary and secondary target audiences of The Woman in Black?

With that being said, if we look at the Hollywood profiling for mainstream films, we can see that the 12 age rating puts the film in the under 25 age rating, as for the gender, I believe that there the film doesn't directly go after either one, rather it goes for both, making them, their primary audience.

Daniel Radcliffe, who was the main star of the film as well as one of its selling points, could be seen as a way the get ‘fan-girls’ to go see the film but the same could be said for a younger male audience.

Their secondary audience would be people aged over 25, the reason for this is they wanted everybody to watch the film so they kept the film opened to anyone who was a fan of horror, Daniel Radcliff or anything that was linked to the film, including the original film and the book the film was based on.

Putting it simply, in any way that it could. There are many reasons for this raging from the revival of Hammer Horror, Daniel Radcliff wanting to be seen as more than the actor of Harry Potter and many other reasons.

How was The Woman in Black marketed?

Countless websites, newspapers, magazines, talk shows and posters (among other things) were used to advertise the film, they helped to get people to see the film in something that interested so they would pay more attention, but as well as having the effect that people who might not know about the films may still do because they saw it popular places.

Daniel Radcliff himself also did quite a lot of interviews so that the film would gain more popularity as people would know who he is and would want to see the film because they like and the work he has done so far, but also would definitely hear about the film because the reputation and popularity he already has, even if they may not like him

Marketing Material

I believe that the marketing materials used for the film were appropriate in the respect that they used a big media based approach when reaching their target audience and spreading the word of the film. Also the design of the posters and other marketing materials including merchandise only helped to get people more enthusiastic about the film.

Daniel Radcliffe was heavily used in the marketing process of the film. He was able to reach the primary audience through his fan base from Harry Potter which helped the film in a lot of ways and helped spread the word of his appearance in the film, this was doe by him going to several talk shows and having many interviews where he would talk more about the film and because people liked him they would actually listen than thinking of it as just advertisement about something they didn't care.

Were the marketing materials for the film appropriate?

The release of the film was big with all the publicity from the advertising campaign the films estimated budget was $17,000,000.

The opening weekend in the USA made $20,874,072 showing on 2,855 screens.

In the UK the opening weekend made £3,153,020 showing on 412 screens following make a word wide  $127,730,736.

What kind of release did the film have?

The Woman in Black chart ranks and box-office gross

How much did The Woman in Black cost to make? What was the industry impact?

Charts

The production budget (according to IMDb) is $17,000,000, this is only an estimate as the actual cost to make the film was never released.

Although this is a very high cost for the film, it also helped to get more people to know about it and the overall gross the film made is almost 10 times of that.

The film had a huge impact on the film industry as it became the most successful British horror film in history, this spurred on other studios to make similar paranormal films to try and match the success of The Woman In Black.

There will be a sequel to the film (according to IMDb), in 2014, The Woman in Black: Angel of Death.

I feel that there are two reasons why this film was so successful. One of the main being the fans of Daniel Radcliffe. They helped the film to get noticed because it would be something that they very patiently care about. A lot of the public may know how successful Harry Potter was, as well as they having seen what he was capable of as an actor. This only helped the film as Daniel himself also promoted the film y having numerous interviews and going to talk shows as the success of the film would also further help his career.

Why was the film so successful?

Another reason why I think this film was so successful was of all the media based advertising involved with it. It was hard not to see the trailer pop up on screen or adverts down the sidebars of all your social networking site and even looking through magazine or newspapers there was always an article about the new release. It was the new best thing it played in your head that everyone is going to see this amazing film and you had to be apart of that experience.