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WHY DAVE BRUBECK?o The Brubeck Contract will attract:
- “Brubeck” sounds like “Beckett”- Fashion-conscious teenagers
-Parents will buy them for their children-Atheletes
o Reasonable price and more affordable shoes than “Beckett” shoes
HOW ARE WE GOING TO PRODUCE IT? Authentically made in Mexico with unskilled
labor Manufacturer will export it to us Rubber from old tires will be used to make
the sole Faux leather
PRODUCTION AND CONSUMPTION 300,000 pairs Less durable than they normally would be
because of unskilled labor Exploit the “fad”
FOR MORE DETAILED INFORMATION AND AN ADVERTISEMENT SUGGESTION:http://www.youtube.com/watch?v=W57r7Pm-6wM&safety_mode=true&persist_safety_mode=1