The Possibility of New Device for Music Tourism in Manchester: A Comparative Study of London

and Liverpool

Rima AryandaniFrancesco Vallecoccia

Master Students of Università della Svizzera Italiana

Soundtrack: Music, Tourism and Travel Conference 6-9 July 2012

Liverpool, United Kingdom

Table of Contents

1. Pop Culture Tourism and Music Tourism 2. UK as Music Tourism Destination

1. Liverpool as Music Tourism Destination 2. London as Music Tourism Destination

3. Manchester Music Tourism Potential 4. Benchmarking

1. London2. Liverpool

5. Manchester Music Apps6. Conclusion

Culture and tourism is interlinked and developed over time:

1. The Grand Tour era 2. The invention of steam

machine 3. Globalization and the

development and introduction of technology

Pop Culture Tourism and Music Tourism

Pop Culture Tourism and Music Tourism

• Music is a part of pop culture -> music tourism is part of pop culture tourism.

• Gibson and Connell (2005), “music tourism constitutes a cluster of possible tourists, activities, locations, attraction, workers, and events, which utilize musical resources for tourist purposes.”

UK as Music Tourism Destination

• Beatles, Bee Gees, The Smiths, New Order, OASIS, Adele

• Glastonbury and Reading Festival

• Overseas tourists: 29 millions tourists (Visit Britain Statistic)

• 5th most exciting country in terms of its contemporary culture (National Brand Image study 2011).

UK as Music Tourism Destination

• Overseas Visitors to Britain (2010): 24% of tourists in Britain stated that music influenced their choice of destinations

Liverpool as Music Tourism Destination

• Beatles:– John Lennon airport – Beatles map and – the Beatles Tours – Master of Arts in the Beatles, Popular Music and

Society.

Liverpool as Music Tourism Destination

In 2008, Liverpool has been stated as one of European City of Culture – pop music and classical music concert all over the

year

London as Music Tourism Destination

• London is popular as music tourism destination for its live music

• Royal Albert Hall, Royal Phillarmonia Orchestra London, London Symphony Orchestra

• O2 Arena and Hyde Park

London as Music Tourism Destination

• UK Music: Music Tourists covers 43% from UK share

• 02 Arena since 2007 has reached 7.5 millions of visitors (Paul Newman)

Manchester Music Tourism Potential

60s 80s 90s

• Madchester

Manchester Music Tourism Potential

• Music Gigs

Manchester Music Tourism Potential

• Visit Manchester: The percentage of tourists’ activities:– theatre performance or show (26%), – specific event/festival (23%)– attend a music concert/gig (23%)

BENCHMARKING: LONDON

BENCHMARKING: LONDON MUSIC MAPP

BENCHMARKING:LONDON MUSIC MAPP

BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON

BENCHMARKING: MUSEUM OF LONDON SOUNTRACK TO LONDON

BENCHMARKING: LIVERPOOL

BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL

BENCHMARKING: UNOFFICIAL BEATLES’LIVERPOOL

BENCHMARKING: THE BEATLES STORY LIVERPOOL

BENCHMARKING:THE BEATLES STORY LIVERPOOL

CONSIDERATION OVER THE BENCHMARKING

Common point:• Map-oriented applications• Musical Landmarks• Audio or text description• Anecdotes• Little or no interaction with the user.

MANCHESTER MUSIC APPS

The goal is not to design an application with only landmark in a map but mainly to start up an application that can highlights the best of Manchester’s musical heritage that apply the location-based model (e.g. Foursquare) and video content (Youtube).

THE OUTLINE OF THE APPLICATION

• 3 categories of Landmarks: • Bands• Clubs • Record label• The user as an active part in the process (post

comments, give corrections and post video. )• 20 Musical Landmarks

ONE POSSIBLE SCENARIO

LESSER FREE TRADE HOTEL:THE POST-PUNK BIRTHPLACE

LOCATION-BASED MODEL

The users can:

• Add a favourite list

• post a comment about the current state of the building

• give advice by using the application

VIDEO-CONTENT

1. Watch the video on-site2. Watching the video off-

site3. Upload another video

CONCLUSIONS

Manchester has big potential for Music TourismThe aim is for the Manchester application is not to repeat the same mistakes such as: • Not Design a flat though useful application• Not Make the user as passive actor• An overflow of information and data

THANK YOU FOR YOUR ATTENTION