The Pitch

By Joe White, Emily Lowery and Tessa Barton

The genre and song

• Our music video will be for Kill Our music video will be for Kill Everybody by Skrillex.Everybody by Skrillex.

• This is an electro/dubstep song, which This is an electro/dubstep song, which rarely use music videos, making this rarely use music videos, making this somewhat a niche video.somewhat a niche video.

• The lyrics and tone of the song fit the The lyrics and tone of the song fit the horror/nightmare themes of our video, horror/nightmare themes of our video, and allows us to do fast synchronous and allows us to do fast synchronous editing.editing.

The Video• Our video is a horror take on Alice in Our video is a horror take on Alice in

wonderland, with a simple linear wonderland, with a simple linear narrative.narrative.

• Alice progresses from walking through Alice progresses from walking through a forest into a nightmare world, similar a forest into a nightmare world, similar to the mad hatter’s tea party.to the mad hatter’s tea party.

• We will utilise props such as halloween We will utilise props such as halloween masks and experiment with lighting to masks and experiment with lighting to replicate a horror movie effect.replicate a horror movie effect.

Inspirations

• Tim Burton’s Alice in Wonderland (2010) Tim Burton’s Alice in Wonderland (2010) is our primary intertextual reference. is our primary intertextual reference. Though there are previous versions we Though there are previous versions we are mostly inspired by the mise en scene are mostly inspired by the mise en scene of this version and use of color, which we of this version and use of color, which we can juxtapose.can juxtapose.

Inspirations - The Prodigy

• The music videos for Take me to The music videos for Take me to the Hospital and Breathe feature the Hospital and Breathe feature fast paces of editing and a gloomy fast paces of editing and a gloomy urban mise en scene which we will urban mise en scene which we will utilise.utilise.

Inspirations - 30 Seconds to mars - The Kill

• The video for The Kill is an inter-The video for The Kill is an inter-textual reference to the Shining, and textual reference to the Shining, and naturally has horror overtones such as naturally has horror overtones such as fast editing and flashes of horror fast editing and flashes of horror characters.characters.

Inspirations - Crystal Castles - Untrust us

• The editing in this video creates a The editing in this video creates a dislocation of time and space and an dislocation of time and space and an extremely surreal effect, something extremely surreal effect, something we will take inspiration from.we will take inspiration from.

Codes & Conventions

• Electronic music videos have a very Electronic music videos have a very loose set of codes and conventions. loose set of codes and conventions. In general a simple narrative is In general a simple narrative is followed, with mainstream videos followed, with mainstream videos focusing on club/rave/urban culture focusing on club/rave/urban culture (deadmau5 & Kaskade’s videos) and (deadmau5 & Kaskade’s videos) and niche videos portraying a more niche videos portraying a more surreal and twisted approach such surreal and twisted approach such as in the prodigy’s music videos.as in the prodigy’s music videos.