1. The Muppets MarketingCampaign

2. Backstory Its time to play the music Its time to lightthe lights Two years ago at the Disney D23 Expo it wasannounced there would be a new Muppet filmcalled The cheapest Muppet Movie EverMade. 3. PosterThe film marketing opened up with a poster for afake film called Green With Envy along with atrailer suggesting it. At the end of the trailer it wasrevealed Green was a reference to Kermit andEnvy was a reference to Miss Piggy- it wasrevealed to be a new Muppets film after 12 longyears without them.Throughout the summer the film marketingcontinued to poke fun at other successful films likeThe Green Lantern and The Hangover Part 2, butin June the first official Muppets trailer wasreleased and it was confirmed that the others werejust spoofs to generate interest for the Muppets.However there was one final fun poke at TheAvengers where Sam the American Eagle becameCaptain America. 4. Website A website was made for the new breed of Muppet. On the opening page users aregreeted by the official trailer to make them look at the rest of the website. This leads into a trailer about the new film which includes a synopsis, filmclips, wallpapers and advertisements for other Disney websites. There are also gamesfor users to play to make the website more interactive therefore creating moreattention for the Muppets. Then there is a page about videos which again includes clips, interviews and videomaterial like that with the links to the same games. Then there is a page called Fun and Games which includes games for the user to playand free fun stuff for them to download. Then there is a shop for users to buy merchandise related to the Muppets franchise. Each character also has their own individual page so users can find out more aboutthe character. 5. Other Marketing Attempts Brooks Brothers designed and made a new wardrobefor Kermit for the film. On August 23rd 2011 Disney released Muppets: TheGreen Album which was an album of the Muppetsbest songs over the years. The Muppets performed Lifes a Happy Song in anepisode of American Dancing on Ice to generatepublicity. The film soundtrack was released in November 2011. The Muppets appeared as guest stars on WWE toadvertise their film. The Muppets appeared on The X Factor to help OllyMurs perform. An Iphone App called Tap Tap Muppets was released. 6. Twitter On certain days during the films run in thecinema, a Muppet character took over thetwitter page of the Muppets for a day toanswer fan questions and promote the film.Included in this was; Kermit the Frog, MissPiggy, Gonzo, Fozzy Bear