8
The Music Biz THE MARKETING OF MEATLOAF

The Marketing of Meatloaf

Embed Size (px)

Citation preview

Page 1: The Marketing of Meatloaf

The Music Biz

THE MARKETING OF

MEATLOAF

Page 2: The Marketing of Meatloaf

Type of Documentary – MixedThemes – Power of the media, making a career for an

artist, manipulating the public to buy CDs and old vs. Young

Narrative Structure – • Non-linear: as the interviews are cut in different

places throughout the documentary, so it isn’t in chronological order

• Single Strand: as there is only one narrative thread involving Meatloaf

• Closed: as all loose ends are tied and there is a clear ending

Page 3: The Marketing of Meatloaf

Camerawork

Interviews – • They are framed to the left or right • Filmed either in: medium close-up, close-up or big close-up

The rest of the documentary - • The documentary includes point of view shots when going into the

betting office• There is tracking when filming Meatloaf• Handheld is used on actuality footage so that the camera person

can respond to movement quickly• Other examples of creative camerawork are: zoom, pan, tilting,

long shots, extreme close-ups, low and high angles

Page 4: The Marketing of Meatloaf

Mise-en-Scene

• Chromakey (green or blue screen) is used when filming interviews and then archive footage is sourced, moreover the mise-en-scene is relevant to what they’re talking about

Page 5: The Marketing of Meatloaf

Sound

• Voiceover/narrator links the elements of the documentary together to create the narrative. It is a male voice who is slightly sarcastic and he uses standard English

• There is the opening sequence music• The sound of screaming fans• Segments of Meatloaf songs• Sinister sounding music when talking about the

graphics of the music discs

Page 6: The Marketing of Meatloaf

Editing

• All of the interview questions are cut out in the editing stage

• Dissolve is used in and out of chromakey• Mainly just uses cut• There are elements of slow motion when

Meatloaf is walking• Superimposed is used as the writing goes over

the screen• The mise-en-scene is created in edits

Page 7: The Marketing of Meatloaf

Archive Material

• Music videos• TV coverage – Brit Awards• Magazine front covers and articles• Chart listings• Still images• Talk shows such as Top of the Pops

Page 8: The Marketing of Meatloaf

Graphics

• Names and relevance to the topic comes up when people are being interviewed

• The series name – The Music Biz appears also• End credits• The graphics is white and in italics, which is

simplistic