Media That Matters: ACTIVATE!

Sponsor: Arts Engine & Fledgling Fund

Moderator: Lina Srivastava

Zach Niles, Ciné Institute and co-director of Sierre Leone Refugee All-StarsNancy Schwartzman, director of The Line Sean Gardner, League of Young VotersDennis Chin, Communities for ChangeTia Lessin, director of “Trouble the Water”

THE LINE documentary Sex. Consent. Power. Pleasure

THE LINE film

• THE LINE – 24 minute documentary film• Personal, political, sex-positive,

contemporary doc about consent & rape• 5 years in the making• Funding for THE LINE Campaign,

Fledgling Fund• Media Education Foundation Release

Trailer: 30 seconds of provocative footage: Keg Stands, The Bunny Ranch, “Hot Girls”, to appeal to students

“We raise women to survive in a rape culture, yet we do nothing to talk to men about not raping.” – Don McPherson, Sexual Violence Prevention Educator

“If you have done anything that makes you something less than a ‘perfect victim’ you’re doomed…” – Brett Sokolow, Risk Assessment Attorney

THE LINE Campaign: Goals

• Inspire -> Capture -> Share -> the conversation – what is “private” between friends, partners, to public

• What does THE LINE make you think about?• What do you want to say about your sex life? • How do you envision your future

relationships?

The Line Campaign Team:

• Me: filmmaker & activist• Melissa Gira Grant: Sex blogger, internet goddess• Youth interns & bloggers: college-age, living the culture,

outspoken in their networks• Extended family: Sex-Educators, social scientists, male-

focused violence prevention, campus-focused violence prevention: Scarleteen, SAFER, Men Can Stop Rape, Prevention Connection

• Cameraperson/Editor: Me & my husband, Isaac Mathes

Tools

• Wordpress: whereisyourline.org• Facebook: THE LINE• Twitter: @thelinecampaign• Stickers!• Photos of stickers• Tumblr: whereisyourline.tumblr.com• Flickr: group pool• Vimeo.com, blip.tv

The Pink Chaddhi Campaign: harnessed FB for direct action

“We the Women” Saudi Campaign: Stickers and Flickr

Where is your line?

Where is your line?

Where is your line?

Blog Topics

• Rape: Timely and Timeless - Choose Your Battles with the news cycle, media crit

• Can consent be “murky”?• What is “Rape Culture”? • Rough Sex and Feminism• Youth-focus, youth voice, peer-to-peer

student issues

Youth brain trust:Carmen, Ingrid & Marilla

Strategies for traffic & audience

• Blog posts -> wordpress, twitter, Facebook• Solicit comments from FB, sometimes

comments stick there, others respond on Twitter, tracking through bit.ly

• Personal emails, tags or @ to educators, Activists: Sex-Educators, “the network”

• Hotlinks to other sites, non-profits

February: Teen Dating Violence MonthSexting : MTV a_thin_line

Corporation: Fail! Teens, Sex & Violence

Critique -> Conversation

• Youth voice - >• Amplified on whereisyourline.org ->• Tweeted it out to @a_thin_line• Meeting w/project director at Viacom HQ• Hosted “ASK ME” Valentine’s Day video

1000 views by Feb 15th: MTV, Feministing, Bust.com

Components

• Film • Stickers• Tweets, FB• Blog posts & comments• Viral Videos• Video Podcasts w/non-profits• Participation!• Whereisyourline.org, @thelinecampaign