The 90’s till now.ELLIE-LOUISE CARROLL

In this post-modern era music videos are used in order to promote the artist and the song that they are trying to sell. Today, most of the top selling songs usually have music videos to go with them. With the rise in popularity of video streaming sites such as YouTube, leads to artists wanting to make music videos as they actually get more money depending on how many views their video gets. The improvement of technology has impacted music videos in the way that the quality of the actual video its self is much better and allows more creative freedom with what they could do. For example the music group ‘The Gorillaz’ have all of their music videos digitally animated.

1990-1999

Losing my religion – REM (1991) This music video takes place in a single room and features of lot of religious symbolism and visuals. This music video was nominated for nine awards at the MTV video music awards and actually won six of them including music video of the year. https://www.youtube.com/watch?v=if-UzXIQ5vw

My name is – Eminem (1999) This music video has become one of Eminem’s most iconic music videos and was ranked #97 on NME 100 greatest music videos. Like most of Eminem’s music videos it was quite controversial as it features him making parodies out of TV shows and also imitating people like former president Bill Clinton. https://www.youtube.com/watch?v=sNPnbI1arSE

2000-2009

Californication – Red Hot Chilli Peppers (2000) This music video is the bands most watched videos on YouTube with over 250 million views. The video is set in a fictional game where each band member is a different character doing various different game adventures. The game in the music video is very similar to a lot of games at the time. https://www.youtube.com/watch?v=YlUKcNNmywk

I Write Sins Not Tragedies – Panic! At the Disco (2006) The first single by the band to have a music video features a strange wedding attended by circus performers. This video won music video of the year at the MTV video music awards and also won Best VMA Winning Video of All Time, in a world-wide poll on MTV's website. https://www.youtube.com/watch?v=vc6vs-l5dkc

2010- now

Moves like Jagger – Maroon 5 (2011) One of the most popular Maroon 5 songs, it pays tribute in the song and in the video to the Rolling Stones star Mick Jagger. The video features past clips of Mick Jagger and people trying to imitate his iconic dance moves. https://www.youtube.com/watch?v=iEPTlhBmwRg

Heathens – Twenty one pilots (2016) This music video features the due in the fictional DC prison as prisoners and the performing on a small stage at the prison, it also features clips from the movie ‘Suicide squad’ as the song features on the soundtrack for the film. This music video won the award for best rock video at the 2016 MTV music video awards. https://www.youtube.com/watch?v=UprcpdwuwCg