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Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip. Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).
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Telling Client Stories Through Video
Michael Miceli
Miceli Productions HD
B-roll Ins & Outs, YouTube: Tips & Tricks
Story Telling with Video
Video Quality
Using Video Online
Miceli Productions HD
Story TellingMiceli Productions HD
Hartford Stage Education’s Breakdancing Shakespeare
Miceli Productions HD
Story Telling with Video
• Characters for tone and personality
• Music and alternate visuals engage
• First 15-30 seconds tell the story
• Match pacing to audience and story
• Stay Focused - One video, one message
• Support the story with B-Roll shots
Miceli Productions HD
Why Video?Miceli Productions HD
What Can Video Do?
• Stimulate more senses
• Provide a more complete picture
• Sound adds inflection to text
• Video adds expression and body language
• Reach a wider audience
Miceli Productions HD
• 177 Million American internet users watched web video content in June; 84.6% of the total US internet audience *
• 94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Content Network **
• Google will automatically translate and subtitle submitted video clips into 51 other languages **
* ComScore.com June 2010** Website-monitoring.com Oct 2010
Miceli Productions HD
Miceli Productions HD
Is Number One
Miceli Productions HD
Where are people finding you?Or not finding you?
Miceli Productions HD
Story Telling with Video
Video Quality
Using Video Online
Miceli Productions HD
Video Quality
Miceli Productions HD
When to Flip
• Spur of the moment
• Regular video coverage of progress or ongoing projects
• Feeling of “being there”
• Budget should NOT be used as a determination
Miceli Productions HD
When to Hire a Pro• Major News, Special
Events and Announcements
• When the Audio is important
• Difficult evironments to shoot in, low light, high noise
• High profile personalities
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What’s the Difference?Flip / Pro
• Limited to ambient light and natural sound
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• Professional light kits flatter talent and focus the eye
What’s the Difference?Flip / Pro
• Small physical size can make it difficult to steady the camera
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• Tripods and shoulder mounts produce steady flowing video
What’s the Difference?Flip / Pro
• Sensor and compression limitations produce less vibrant colors
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• Vibrant colors and better details have a more presentational look
What’s the Difference?Flip / Pro
• Sound is going to be more ambient
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• Sound will be clean and detailed
Tips for getting the best DIY
video
• Know thy camera (or RTFM)
• Ditch the digital zoom
• Image Stabilization is your best friend next to a tripod
• Get close
• Use light to your advantage
• Upgrade your camera
Miceli Productions HD
Tips for getting the best DIY
video
• Know your story before you shoot it
• Vary the shots
• Shoot the location
• Shoot the details
• Shoot the people
• Think about the story as you shoot
Miceli Productions HD
B-Roll for media releases
• Quality First
• Supply a complete package of shots, digital documents, computer graphics, etc
• Supply an interview with clear and succinct sound bytes
• Tell the story and supply the characters
Miceli Productions HD
Story Telling with Video
Video Quality
Using Video Online
Miceli Productions HD
Using Video Online
Miceli Productions HD
YouTube: Not just for Lady Gaga and the Pope
• Myth: YouTube video quality is poor.
• Myth: It’s just teens and interns on YouTube
• Myth: YouTube is for entertainment, not business
• Lady Gaga has 361,256 subscribers and 42,153,711 views.
• The Vatican has had a channel since Nov 2005 and has over 25,000 subscribers
• Others: Pepsi, Coke, Subaru, The Hartford, The CT Forum, Quinnipiac University
Miceli Productions HD
82%
9%
4%1%
4%
YouTube VimeoDaily Motion MySpaceother
Miceli Productions HDData from Sysomos.com Feb 2010
Create a Channel
VSEO
• Titles are important. Keep on point and descriptive.
Miceli Productions HD
• Description - Use all the detail you can that is pertinent to the video, the industry, the market. Add your company URLs here.
Miceli Productions HD
• Tags - These are your keywords for the video, company, product, market, etc. Ideally, these match search terms for your audience.
Miceli Productions HD
Telling Client Stories Through Video
Michael Miceli
Miceli Productions HD
Michael Miceli
Miceli Productions HD
Keep in touch with us for more info, tips and discussions:
Miceli Productions, LLC
blog.MiceliProductions.com
@mprovideo
Miceli Productions, LLC
MiceliProductions