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Telling Client Stories Through Video Michael Miceli Miceli Productions HD B-roll Ins & Outs, YouTube: Tips & Tricks

Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

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Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip. Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).

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Page 1: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Telling Client Stories Through Video

Michael Miceli

Miceli Productions HD

B-roll Ins & Outs, YouTube: Tips & Tricks

Page 2: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Story Telling with Video

Video Quality

Using Video Online

Miceli Productions HD

Page 3: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Story TellingMiceli Productions HD

Page 4: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Hartford Stage Education’s Breakdancing Shakespeare

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Page 5: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Story Telling with Video

• Characters for tone and personality

• Music and alternate visuals engage

• First 15-30 seconds tell the story

• Match pacing to audience and story

• Stay Focused - One video, one message

• Support the story with B-Roll shots

Miceli Productions HD

Page 6: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Why Video?Miceli Productions HD

Page 7: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

What Can Video Do?

• Stimulate more senses

• Provide a more complete picture

• Sound adds inflection to text

• Video adds expression and body language

• Reach a wider audience

Miceli Productions HD

Page 8: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

• 177 Million American internet users watched web video content in June; 84.6% of the total US internet audience *

• 94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Content Network **

• Google will automatically translate and subtitle submitted video clips into 51 other languages **

* ComScore.com June 2010** Website-monitoring.com Oct 2010

Miceli Productions HD

Page 9: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Miceli Productions HD

Page 10: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Is Number One

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Page 11: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Where are people finding you?Or not finding you?

Miceli Productions HD

Page 12: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Story Telling with Video

Video Quality

Using Video Online

Miceli Productions HD

Page 13: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Video Quality

Miceli Productions HD

Page 14: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

When to Flip

• Spur of the moment

• Regular video coverage of progress or ongoing projects

• Feeling of “being there”

• Budget should NOT be used as a determination

Miceli Productions HD

Page 15: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

When to Hire a Pro• Major News, Special

Events and Announcements

• When the Audio is important

• Difficult evironments to shoot in, low light, high noise

• High profile personalities

Miceli Productions HD

Page 16: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

What’s the Difference?Flip / Pro

• Limited to ambient light and natural sound

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• Professional light kits flatter talent and focus the eye

Page 17: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

What’s the Difference?Flip / Pro

• Small physical size can make it difficult to steady the camera

Miceli Productions HD

• Tripods and shoulder mounts produce steady flowing video

Page 18: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

What’s the Difference?Flip / Pro

• Sensor and compression limitations produce less vibrant colors

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• Vibrant colors and better details have a more presentational look

Page 19: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

What’s the Difference?Flip / Pro

• Sound is going to be more ambient

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• Sound will be clean and detailed

Page 20: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Tips for getting the best DIY

video

• Know thy camera (or RTFM)

• Ditch the digital zoom

• Image Stabilization is your best friend next to a tripod

• Get close

• Use light to your advantage

• Upgrade your camera

Miceli Productions HD

Page 21: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Tips for getting the best DIY

video

• Know your story before you shoot it

• Vary the shots

• Shoot the location

• Shoot the details

• Shoot the people

• Think about the story as you shoot

Miceli Productions HD

Page 22: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

B-Roll for media releases

• Quality First

• Supply a complete package of shots, digital documents, computer graphics, etc

• Supply an interview with clear and succinct sound bytes

• Tell the story and supply the characters

Miceli Productions HD

Page 23: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Story Telling with Video

Video Quality

Using Video Online

Miceli Productions HD

Page 24: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Using Video Online

Miceli Productions HD

Page 25: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

YouTube: Not just for Lady Gaga and the Pope

• Myth: YouTube video quality is poor.

• Myth: It’s just teens and interns on YouTube

• Myth: YouTube is for entertainment, not business

• Lady Gaga has 361,256 subscribers and 42,153,711 views.

• The Vatican has had a channel since Nov 2005 and has over 25,000 subscribers

• Others: Pepsi, Coke, Subaru, The Hartford, The CT Forum, Quinnipiac University

Miceli Productions HD

Page 26: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

82%

9%

4%1%

4%

YouTube VimeoDaily Motion MySpaceother

Miceli Productions HDData from Sysomos.com Feb 2010

Page 27: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Create a Channel

Page 28: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

VSEO

• Titles are important. Keep on point and descriptive.

Miceli Productions HD

Page 29: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

• Description - Use all the detail you can that is pertinent to the video, the industry, the market. Add your company URLs here.

Miceli Productions HD

Page 30: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

• Tags - These are your keywords for the video, company, product, market, etc. Ideally, these match search terms for your audience.

Miceli Productions HD

Page 31: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Telling Client Stories Through Video

Michael Miceli

Miceli Productions HD

Page 32: Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

Michael Miceli

Miceli Productions HD

Keep in touch with us for more info, tips and discussions:

Miceli Productions, LLC

blog.MiceliProductions.com

@mprovideo

Miceli Productions, LLC

MiceliProductions