Target Audience for Short Film

Kirsty Hardy

Genre

To understand who will watch my film, first I need to know what style it will take:

The genre for my film will primarily be Action. This is because of the content and the story involving terrorism and government, as well as the agents and brainwashing scene making it fit within the action genre as well as Mystery and crime.

Target Audience

Since my genre is Action, my target audience will be more suited for male adults between the age of 18-30, mainly because of the political content involved it may not be targeted at a younger audience.

However, as the main character features a female, it is unlikely so many men will watch it as Action films tend to have role models for the men (Tom Cruise and Bruce Willis) therefore more women aged 18-30 might also be interested in watching as well.

Audience

What my audience might look like as they both stay in shape and wear vest tops similar to action films:

British board of Filmclassification (12)

I have decided that my film is going to fit the 12 certificate best. This is because I checked the BBFC website and feel that my film will most likely fit this due to:

The theme is mature which means that younger children may not understand, yet young teenagers may.

There will be no strong language No nudity Violence will not be dwelled upon Drugs are not taken, although the brainwashing

sequence could be a similar idea

Similar films

Some films my Target Audience may watch. I will consider this when researching and planning my poster.