Target audience profile

POP

TARGET AUDIENCE

PROFILE MOOD BOARD

MAKEUPNIKEPINKBARBIEJUSTIN BIEBERONE DIRECTIONSHOPPINGUGGSBRANDS IPOD

DEMOGRAPHICS

• Age? 13-17• Gender? Girls• Occupation? School• Hobbies? Cinema, dancing, music.• Interests? Makeup, shopping.

Psychographics

The mainstream: They are the mainstream of society. (IPOD, UGG, NIKE)

The aspirer: Materialistic. Care about image, appearance, appearance, charisma and fashion. (SHOPPING, MAKEUP)

• The type of person who reads POP magazines?-Young, teenage girls

-Listen to POP music

-Respond to big established brands.

-Care about there appearance.

These are the type of person that POP magazines are aimed at.