Target AudienceTarget AudienceGeorge BowlesGeorge Bowles

Information Information

The artist we are looking at is Diplo, and the song ‘ Sweet Nothing’ The artist we are looking at is Diplo, and the song ‘ Sweet Nothing’ produced by Calvin Harris. Diplo’s original name is “ Thomas Wesley produced by Calvin Harris. Diplo’s original name is “ Thomas Wesley Pentz. He is 34 years of age and was born in Tupelo, Mississippi, United Pentz. He is 34 years of age and was born in Tupelo, Mississippi, United States. The genre of music Diplo is associated with is; Moombahton, States. The genre of music Diplo is associated with is; Moombahton, Hip Hop, Trap, Dancehall, Reggae Fusion and Electro House. Hip Hop, Trap, Dancehall, Reggae Fusion and Electro House.

Diplo is very much involved in being a DJ, a producer and a songwriter. Diplo is very much involved in being a DJ, a producer and a songwriter. From these talents that Diplo has he is able to produce is own music From these talents that Diplo has he is able to produce is own music and also help produce music for others. Diplo has also associated and also help produce music for others. Diplo has also associated with; Nicola Roberts, Azealia Banks, Major lazer, Skrillex, DJ Fresh and with; Nicola Roberts, Azealia Banks, Major lazer, Skrillex, DJ Fresh and Beyonce to name just a few. Diplo is also part of a group called Major Beyonce to name just a few. Diplo is also part of a group called Major Lazer, Which he has been apart of since 2008. Diplo is signed on to Lazer, Which he has been apart of since 2008. Diplo is signed on to the Label “MAD DECENT”. This record label is known for signing the Label “MAD DECENT”. This record label is known for signing groups/people who associate with groups/people who associate with Trap/Drum&Bass/Dubstep/Dancehall/House music. Trap/Drum&Bass/Dubstep/Dancehall/House music.

DemographicsDemographicsGender: The gender spilt is Gender: The gender spilt is 58/42% in favour of the men. 58/42% in favour of the men. This shows that the music This shows that the music that Diplo produces is aimed that Diplo produces is aimed at men and women and from at men and women and from this he gets to maximise his this he gets to maximise his target audience when he target audience when he produces his music. Because produces his music. Because the split between male and the split between male and female is so close it means female is so close it means that the music he is that the music he is producing attracts both and producing attracts both and from this will increase in fans from this will increase in fans and sales. and sales.

demographics demographics Age: The age is at its peak Age: The age is at its peak between the ages 18-35. This is between the ages 18-35. This is because this is the general age because this is the general age in which tend to go out clubbing, in which tend to go out clubbing, and go to festivals, where and go to festivals, where Diplo’s music is mostly played Diplo’s music is mostly played so they would have more so they would have more opportunities to listen to it more opportunities to listen to it more then the older age groups then the older age groups would. this then attracts the would. this then attracts the people between these age by people between these age by keeping his music fresh and keeping his music fresh and young, this will then increase his young, this will then increase his fan base. The music is very fan base. The music is very electronic which is one of the electronic which is one of the main dance genres, this is one main dance genres, this is one of the reasons 18-35 is the most of the reasons 18-35 is the most popular age group.popular age group.

Demographics Demographics ContinuedContinuedEthnicity: From these 2 stats ( left ) Ethnicity: From these 2 stats ( left ) we can see that the general ethnicity we can see that the general ethnicity of which listen to Diplo’s music is of which listen to Diplo’s music is white, With the US, UK, Canada and white, With the US, UK, Canada and Australia being the top 4 countries Australia being the top 4 countries that listen to his music. We can also that listen to his music. We can also determine this from where his fans determine this from where his fans are based in ‘places’. The Top 4 are; are based in ‘places’. The Top 4 are; London, New York, Los Angeles and London, New York, Los Angeles and Toronto. The majority of people that Toronto. The majority of people that live here are white so, this is the live here are white so, this is the evidence that the majority of his fans evidence that the majority of his fans have a white ethnic background. have a white ethnic background.

Class: The class that Diplo is aimed Class: The class that Diplo is aimed at is ranged from C1-E ( Lower at is ranged from C1-E ( Lower Middle class - students ) The Middle class - students ) The common fan base for Diplo is young common fan base for Diplo is young and mostly the age of students and mostly the age of students which is why i have chosen C1-E. which is why i have chosen C1-E. But a small minority of young B/A But a small minority of young B/A class successors will listen to this class successors will listen to this music. For example; A young music. For example; A young footballer (18-25) will use his type of footballer (18-25) will use his type of music to pump himself up and get music to pump himself up and get ready for a game. ready for a game.

PsychographicsPsychographicsThe Explorer; Driven by discovery, young in nature, try out new ideas. Difference is The Explorer; Driven by discovery, young in nature, try out new ideas. Difference is what they seek out.what they seek out.

The Aspirer; They are driven by others, perceive as being superficial, Their need in life The Aspirer; They are driven by others, perceive as being superficial, Their need in life is for a statusis for a status

The Succeeder; posses self confidence, organised, seek reward and prestige, Their The Succeeder; posses self confidence, organised, seek reward and prestige, Their need in life is controlneed in life is control

The Reformer; Own independent judgement, Their core need in life is for The Reformer; Own independent judgement, Their core need in life is for enlightenment. enlightenment.

The Mainstream; daily routine is fundamental, Mainstream of society, big established The Mainstream; daily routine is fundamental, Mainstream of society, big established brandsbrands

The Struggler; live for today, aimless, heavy consumers of alcohol and junk food, They The Struggler; live for today, aimless, heavy consumers of alcohol and junk food, They seek escapeseek escape

The Resigned; Older people, Enjoy tradition, driven by safety. Their aim is basic: to The Resigned; Older people, Enjoy tradition, driven by safety. Their aim is basic: to survive. survive.

Diplo’s music is a cross between The Mainstream and The Explorer. Mainstream Diplo’s music is a cross between The Mainstream and The Explorer. Mainstream because his music is in the charts regularly with remixes he has done, he is also because his music is in the charts regularly with remixes he has done, he is also mainstream because he lives a normal life with a family and isn’t going out of his way mainstream because he lives a normal life with a family and isn’t going out of his way to be different with his personality and style, although he does like to mix things up to be different with his personality and style, although he does like to mix things up sometimes with his music. And The explorer because of the music he produces himself sometimes with his music. And The explorer because of the music he produces himself which is different and new and it doesn’t make the charts. he is also an explore which is different and new and it doesn’t make the charts. he is also an explore because he try’s out new ideas, for example loads of his song are in very unique because he try’s out new ideas, for example loads of his song are in very unique genres of music, so he is seeking out to explore new things. genres of music, so he is seeking out to explore new things.

Mood BoardMood Board

How will I attract the How will I attract the audience?audience?

The audience we are trying to target are male and female The audience we are trying to target are male and female between the ages of 15-34. From our research in the previous between the ages of 15-34. From our research in the previous slides we have shown that from related artists in which song we slides we have shown that from related artists in which song we are making the video to is the same age group in which we are are making the video to is the same age group in which we are also trying to attract. To promote and advertise our video, ads also trying to attract. To promote and advertise our video, ads will be shown on youtube with related songs, for example, in the will be shown on youtube with related songs, for example, in the same genre of music or when they type in a related artist the same genre of music or when they type in a related artist the song sill come up in the suggesting box. Also a good FREE way song sill come up in the suggesting box. Also a good FREE way to advertise and promote nowadays in twitter and facebook. to advertise and promote nowadays in twitter and facebook. These are the most popular apps today so by promoting on these These are the most popular apps today so by promoting on these social medias we will be able to send a promotional tweet/post to social medias we will be able to send a promotional tweet/post to the people of the ages between 15-34. This will then get the people of the ages between 15-34. This will then get recognition and will attract, likes/follows on facebook and twitter. recognition and will attract, likes/follows on facebook and twitter. On these 2 pages updates will be made daily to show the On these 2 pages updates will be made daily to show the progression of how we, the group, are doing. progression of how we, the group, are doing.