How I attracted my target audience

• The strapline “Bringing classic rock to a new generation” identifies the target audience straight away as being a young audience who listen primarily to classic rock music and little contemporary bands and artists.

• The Masthead “Relive Rock” looks like it has been stamped on the page to suggest the direct, full-on sound of rock music and has a name that suggests capturing and recreating the moments of some of the greatest rock bands and artists there ever were.

• The serious facial expressions and upright postures of the models connote power and success therefore you can tell the magazine is not intended to be humorous and you would expect to see serious musical commentary inside.

• The contrast of san serif and serif font reinforces the serious musical commentary but makes the magazine appropriate for a young audience.

• The colour scheme of my magazine is very contrasting consisting of red, white and black so they stand out against each other are easy to read.

• The models on the front cover are dressed in suits to reflect back on music of the 1960s which is the main focus of my magazine.

• My front cover image has both male and female models which suggests this magazine is intended for both men and women.

• My coverline content is supposed to give readers a preview of what to expect when they read the magazine. The key coverline “Fusion talk power, money and success is an indication that the magazine will be focused around major artists talking about their rise to fame from the early days to the present day.

I have included puns about notable tracks and albums released by featured bands and artists such as “Pink Floyd, how many bricks does it take to build a wall”. This is to draw attention to the articles and appeal to a younger audience by using colloquial language.

I have continued the same colour scheme and masthead font with the name “Contents” from my front cover to the contents page to add a sense of continuity.

I have made the articles of my magazine easy to find through a simple list split into 3 headings of “Features, Regulars, Cover story”

I have framed my images and anchored them with page numbers and captions to make them bolder.

The content of my captions are supposed to entice the reader to want to view the article in full such as “Deep Water, the pressure is on, will the band continue?”. This is to anchor the image and give readers a short preview of what to expect before they read that particular article.

The models in my images are dressed in suits and modern day clothes to show the contrast between the 1960s and now. Additionally this reflects the progression of classic rock to the current day.

The logo at the top left of the page gives my magazine an identity and makes it unique from other music magazines.

The mode of address used in my double page spread is to make the reader feel attached to the artist and read the article as if he is a well known artist that has achieved major success.

I have included a question and answer section in my article to make the reader feel more connected to the solo artist featured and give them the opportunity to find out the answer to some more personal questions such as “If you hadn’t become a musician what job what you have liked to do?”. I have included some slightly more informal questions to appeal to a younger audience such as “How would you spend your perfect Saturday?” and “What’s you favorite meal?”

I have used three design features in my double page spread including the letter D with a low opacity so it sits behind the text, a menu strip on the far right featuring a new album from the featured artist and a drop cap leading into the article.

I have used a mixture of grayscale, colour images and an image where I have aged the solo artist to make him look 52 years old to tie in with the theme of classic rock.

I have included subheadings such as “The solo years” to show the different stages of the artist’s life. I have used boxes underneath the subheadings to make them bolder and section each part of the article so it is clearer to read.

Once again I have continued the same colour scheme to link the front cover and contents page to my double page spread so they all look like part of the same magazine.

My pictures are arranged in different corners of the page anchored by captions with the key-image above the start of the article for an interesting layout.