Target Audience

Tom McCrae

The genre for the music video

• The alternative genre will attract people who will obviously listen to the music and will be both genders and the age boundary could be early teenagers to young adults (15-24)

• This is because the alternative genre is for a more mature audience and wouldn’t be suitable for a younger generation as the lyrics and the music video generally focuses on more mature issues and life experiences.

The genres affect on the target audience

• As with any trend the target audience of the alternative music genre will follow trends that are inspired off the alternative bands that they will listen to their music and /or go to the concerts.

• This could reflect on the dress sense on the audience as they will most likely follow the dress sense of the alternative bands which will be formal attire. As the audience will get inspiration off their idols who are the band members.

The Social demographics

• The social demographics of the target audience is that they would usually be within the category of C1,C2 and D this is usually considered to be the norm category as most of the population fall within these three categories.

• This also reflects on the genre that I have chosen as it is the alternative genre so it hasn’t gained the high amount of popularity as a whole. As others have for example the pop genre has gained a large amount of popularity over the years and is now recognised as one of the main types of music genre. As with the alternative genre it doesn’t share the characteristics that pop music shares so it will not have the renown that pop has so not many people will have much knowledge about it. It will only be the younger generations that will know about it who will statistically be within the social demographics echelons of C1,C2 and D.

Media Grouping

• The fans of the alternative music genre will not follow conventional media conventions as it is a unique category of music that doesn’t follow a set path so the TV channels and radio stations that the target audience listens to could be quite varied it is an relatively new genre in the music industry.

• However examples of alternative music artists are as follows:

• 30 Seconds To Mars• Depeche Mode• Fall out Boy• Nine Inch Nails• Unkle• Nirvana

Style

• The style of the alternative music genre is quite dark and could be confused with rock or metal genres of music how ever it is of a more realistic genre as it focuses on important and real life issues that the audience can relate to and might have experienced themselves.

• For example a video titled “The Kill” by 30 Seconds To Mars the story behind it is that the band are in a abandoned hotel and each band member goes through a process in which they are questioning their sanity as each one begins to see things that are not there. These experiences are bred out of boredom and isolation in the environment.

• Some people could relate to this as they themselves might have felt isolated in the world and can find a common ground with the real life issues that the alternative genre creates, another example of a real issue that the audience can relate to is bullying.