The online revolution has changed the way music can be accessed for example, social networking sites such as myspace have helped a lot of artists to promote their music for free to a wide audience. A band who has used myspace to promote their music is the Arctic monkeys, they first posted music to fans over the internet offering it to people for free, they are now a signed band

and due to the already established fan base took off very quickly. The JCB song by nizlopi was viral marketed over email, this was an extremely popular song promoted only over the internet. The internet has changed the way music is advertised and promoted for free and very quickly.

Having a niche, Lady Gaga is an example of an artist with a distinctive niche; she sets herself apart from other artists by going over the top with her music and style. She tries to do things outside of the box to stand out.

Having such a distinctive niche means that she is very well known and makes it into the press very often. This builds proliferation of the artist.

It would be a good idea to give the band I am making the music video for edgy and different, this will make them stand out from other artists.

Lady Gaga has done some outrages things that no other artists have done before, to get her noticed and into the press. Things such as clothing, for example wearing meat at the MVT music awards. This was shocking to many people and made her stand out from the crowd.

Branding, Take that’s logo is on almost all of their merchindice, posters, tickets, mugs, t-shirts and advertisment, it is simple but eaisly recognisable. The logo also features on CD cases such as ‘take that greatest hits’

Having a clear brand will make the bands merchandise easily recognised by lots of people.

The take that logo is so simple that it can be incorporated into any merchandise they have easily. It is good to have a simple logo that can be put on a verity of merchandise, so it can be recognised quickly and easily for band recognition.