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Vancouver Opera Taking Your Social Media from 0 to 60 Ling Chan, Social Media Manager [email protected]

Taking Your Social Media from 0 to 60

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Page 1: Taking Your Social Media from 0 to 60

Vancouver Opera

Taking Your Social Media from 0 to 60

Ling Chan, Social Media Manager

[email protected]

Page 2: Taking Your Social Media from 0 to 60

Why should I care about Social Media?

• Put a face on your organization

• Increase brand exposure

• Become an industry leader

• Get your message out fast

• Grow your constituent base

• Support your products & services

• Improve your search engine visibility

• Learn what people are saying about your brand

Page 3: Taking Your Social Media from 0 to 60

Singing posters

toscaApril 21 24 26 28 May 1, 2007

PUCCINI

VO Ticket Centre 604.683.0222vancouveropera.ca

Posted with the support of thesponsored by Singing posters created with support from

Canadian PatrimoineHeritage canadien

Photography by Robert Kenney

Page 4: Taking Your Social Media from 0 to 60
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Blog

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The importance of a company blog

• Establish your company as transparent, relevant, active and an expert.

• Keep people informed

• Raise money

• Build loyalty

• Brag about yourself

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Nixon in China - Canadian premiereLillian Alling - World premiere

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Operalive.ca

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Manga

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Operagator

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Say cheese!

• Upload photos on a photo-sharing site

• Organize your photos into albums

• Give photos tags: keywords or labels for easier search

• Flickr, Photobucket, Picasa

Page 14: Taking Your Social Media from 0 to 60

Fashion at the Opera

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Behind the Scenes

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• Educate / raise awareness

• Send a message

• Encourage action

• Youtube, Vimeo, Daily Motion

Moving images

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Trailer, Cast Interviews & Audience Feedback

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Behind the Scenes Promotions & Contesting

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Operabot

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Top 3 Operabot winners

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Blogger Night at the Opera

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Blogger Night at the Opera

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Opera Ninja

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Fan Night

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SMART Pics

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How are we doing?

• Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews

• Since May 2008, Facebook 1,722 fans

• Since February 2009, Twitter 2,499 followers

• Since January 2009, Flickr 74,451 views to date.

• Since February 2009, Youtube 8,094 video views and 46 subscribers

Page 32: Taking Your Social Media from 0 to 60

Pearls of Wisdom

• Know your purpose / goal

• Be dedicated

• Be open, honest, authentic & transparent

• Give ‘em something to talk about

• Don’t be afraid to share content

• Link & promote others

• Build advocates & ambassadors

• Social Media is Electronic Word of Mouth

Page 33: Taking Your Social Media from 0 to 60

Ling ChanSocial Media Manager

[email protected]

www.vancouveropera.ca

Blog: vancouveropera.blogspot.com

Facebook: /vancouveropera

Twitter: @vancouveropera

Flickr: /vancouveropera

Youtube: /vancouveropera

mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
mailto:[email protected]
http://www.vancouveropera.ca
http://www.vancouveropera.ca

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