Survey Analysis Results

Who my audience are & what they want

How old are you?

Through asking peoples age, I found out that the majority of my audience would be 15-20. This means that I would have to design a Pop magazine that suits their age; fairly sophisticated layout but colourful. As they are teenagers, the style of writing could be slang or I could use common phrases that would catch their attention. Although I thought that the general market for a Pop magazine would be younger than 15, around the age of 13. As a Pop music magazine, I would expect younger people to be more interested in it as it is quite a fun genre of music.

Are you male or female?

These results tell me that the main audience for my Pop music magazine is females. With 76.9% out of 100%, I will have to use colours that will attract females to buy the magazine and read it. Using purples and pinks as main colours, as these are stereotypical female colours. These results will also influence the pictures and photography I use, because girls think of female artists as role models and copy their fashion and style.

Do you like pop music?

Over half of the people who filled out my survey said they do like Pop music, this tells me that my magazine will have an audience and hopefully buyers too. As well as 23.1% of the people saying that ‘It’s Alright’, which could mean they are my audience too if they see something they like. The results tell me that Pop music is a fairly popular genre of music and it is likeable, so I am definitely going to create a Pop magazine. I could show the latest pop music albums, artists and any upcoming gigs.

How important is music to you?

This was a general question I asked so that I could find out how popular the magazine was likely to be. The results suggest that over half of the people who answered my survey think that music is important to them in their lives (58.3%) and 16.7% say it is very important. This means that their is definitely a target for my magazine, so I should take into consideration other factors. Such as what they like to see in a magazine, so that I can meet their needs and produce a good magazine!

Who is your favourite band/artist?

These results show that there is a range of music that people like, there is not one band or artist imparticular that is a favourite. It also shows that Rock and R&B music is popular to people aged 15-20, along with Pop. Getting these results helps me by thinking of people I could use within the magazine so that it is read, if I used an artist that my audience didn’t like or know, then the magazine would not sell.

What do you like to see in a music magazine?

People like to see pictures in music magazines, this is obvious as 3 people have put it as the answer. Other things that people want to see in the magazine are information about gigs and tour dates, new songs, and interviews from artists.There is a wide range of things that people would like to see in a magazine so I can use these results to make sure my magazine contains as many of them as possible. This will get me a larger audience and the magazine will sell better as I will be meeting the markets wants and needs.

Does music reflect on your personal appearance?

These results surprised me as I thought that many females used artists as fashion icons, but these results tell me that over half, 69.2% of the people do not use music to influence the way they dress. Although there is still 30.8% that say that it does reflect the way they look, this means that I could still use the photography as a way of drawing the reader in and thinking carefully about the costumes used.

Why?

A lot of peoples reasons are negative, and tell me that music shouldn’t influence the way you look. Although they realise that certain genres of music are more prone to people dressing like the music, such as Punk or Rock. These results help me determine the photography that is going to be within the magazine, as I will have to think about the audience and what they would like to see.

Why do you like the music that you like? The main result I got

from this question, was that the music they enjoy and listen to, makes them happy. I could use this idea in my magazine by presenting Pop music as a fun, funky genre.Most of the comments were positives, therefore I should design my magazine in a way that looks cheery and represents the music. I could do this by using bright colours such as pinks, reds, greens. Or maybe a big mix of colours so that it jumps out at you!

How much would you pay for a music magazine?

I asked this question so that I can set a reasonable price to put on the front cover of my magazine. The results tell me that the average price people are willing to pay is £2. I think this is a reasonable price to use as it will mean people will buy it, whereas if I set it any higher, people may not think it is worth it.

What are your interests/hobbies?I asked this general question so that I could find more out about my audience and what they like. This could help me think about the types of adverts that are going to be in the magazine and also the way it is designed. It also helps me find out extra information about my audience, which could be used to draw in their attention; for example: the use of makeup on the artists.