3%

53%16%

16%

3%9%

AGE

15 16 17 18 19 20+

02468

1012

What magazines/ music magazines do you currently read?

Series 1

1) The simple straight forward closed question, was a

key element to my questionnaire because age is one

of the main categories, along with gender, that

allows producers to categorise their audiences to

create a magazine that specifically targets their

target audience. As you can see the majority were

sixteen years old at 53% (17 applicants), with equal

amounts of applicants seventeen and eighteen

(16%- 10 applicants) and the youngest age of

fifteen (3%- 1 applicant), with the older ages of

nineteen (3%- 1 applicant) and over twenties

creating the minority (9%- 3 applicants). Therefore,

the target audience of my magazine is going to be

16-18 year olds as they had the biggest influence on

my survey

2) Luckily by chance I got equal

amounts of male and females who

filled in my survey. This will reduce the

bias of gender on each of my questions

and mean I will get a clear idea of how

gender effects music choices and

whether I should aim my magazine at

males or females or both.

3) This question was so I could see what my applicants

where currently reading or what genre of magazine they

liked. I din’t specify this question just to the genre music

because I knew many of my applicants don’t read them

and therefore my question would become pointless as I’d

find out something I already knew. My resulted show that

the majority- ten people said they do not read any

magazines. This suggests to me that there is no magazine

currently on the market that interests them enough to

want to read it. Therefore, a gap in the market possibly

for my magazine. Interestingly, six of those ten were

sixteen and this supports my decision to create a

magazine that is different aimed at 16-18 year old as

there’s potential to create a magazine they’re attracted to.

The females liked gossip and fashion magazine so if I was

to aim it at afemale audience I could include fashionable

artists and have features of celebrity musician’s gossip.

Focussing on music magazines, five applicants read NME,

proving it to be the most popular music magazine, with

Kerrang being read by two applicants. With the exception

of two applicants being female, males were the ones who

said they read these music magazines. This brings up the

question of do I aim my magazine at a male audience

because I know it exists or go for something new and aim

it at females hoping to fill a gap in the market?

Survey Analysis

46%

25%

5%5%2%

5%5%

7%

WHAT BANDS/ MUSIC GENRES DO YOU LISTEN TO?

Pop/Chart Rock Indie Rap House Alternative Dubstep Any

0 2 4 6 8 10

Interviews

New releases+artists

Info-Careers+Festivals

Gossip

Colours+Images

N/A

What interests you most in a music magazine?

What interests you most in a music magazine?

4) I included this question so I was able to see how my audience bought music and therefore how I should advertise buying music in my magazine. itunes came out on top, which I expected as it is the biggest platform available to legally buy musicand applicants buying music online also proved popular. The traditional CD proving unpopular. The six comments included websites such as YouTube and apps like spotify.It is clear to see that my audience buy their music online and it was the younger majority that did this because of the advances in technology and ever growing media platform of the internet. Therefore, I shall include the online music element in my magazine because I know it will attract my target audience.

5) This question was key for me to get an idea of

what genres my target audience listen to and

therefore what genre my music magazine should

be so it appeals to them. Pop/chart music came

out on top which I expected as teenagers are

stereotypically the age group to listen to popular

chart music. A quarter of applicants said they

listened to rock music and these were mostly male

but with some females also listening and both

genders saying the listened to pop/chart music.

The niche genres of Indie, Rap, House, Alternative

and dubstep also proved to be sparsely supported.

7% said they do not have any music preference so

there is potential to persuade them to prefer the

genre featured in my magazine. In conclusion, this

conveys that my magazine will have to follow the

genre of pop/chart music with strong elements of

rock.

6) This question shows that the main

feature of my magazine will be an

interview of a band/ artist, with new

releases and upcoming artists also

being accounted for. The smaller strap

lines on my cover will include festival

info and gossip of artists. Nine

applicants said they do not know what

interests them most in a music

magazine and this was the sixteen

year olds, therefore supporting my

conclusion that nothing in the market

appeals to them.

Beyonce, 4Rihanna, 2Michael Buble, 2Rizzle Kicks, 2Fall Out Boy , 2

Eminem, 4Green day , 3Artic Monkeys, 3

Macklemore, 2Katy Perry , 2Mcfly, 2Little Mix, 2

Nina Nesbit, 1Lana Del Ray, 1ACDC , 1Kings Of Leon, 1Nickle Back , 1Nicki Minaj, 1Rudimental, 1Gabrrielle Aplin , 1Adelle, 1Smiths Jam Clash, 1Imagine Dragons, 12Pac, 1Connor Maynard, 1Scouting For Girls, 1One Direction , 1Taylor Swift, 1Ben Howard, 1Two Door Cinema Club , 1My Chemical Romance, 1Jason Mraz, 1The Vamps, 1Jessie J, 1Demi Lavoto , 1Example, 1Wretch 32, 1Bastille, 1Bruno Mars, 1The Vaccines, 1Jack Johnson, 1One Republic , 1Netsky , 1Skrillex, 1U2, 1

Beyonce

Michael Buble

Fall Out Boy

Green day

Macklemore

Mcfly

Nina Nesbit

ACDC

Nickle Back

Rudimental

Adelle

Imagine Dragons

Connor Maynard

One Direction

Ben Howard

My Chemical Romance

The Vamps

Demi Lavoto

Wretch 32

Bruno Mars

Jack Johnson

Netsky

U2

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

"NAME A FEW OF YOUR FAVOURITE ARTISTS AND BANDS"

7) This is a detailed bar chart of which artists the applicants liked. Beyonce and Eminem proved to be equally

as popular with four applicants each saying they liked them. Artic Moneys and Green day also came up a few

times, along with Fall Out Boy conveying that applicants favoured the soft rock genre with an element of pop

because of the popularity of Rihanna, Rizzle Kicks, Katy Perry, Mcfly and Little Mix. This again supports my

idea of creating a magazine with the genre of soft rock and pop.

8)This question is similar to question six but it

emphasises the need to include interviews and

festival information, shown through exciting

images. It also indicated to me that my

audience does not want artist features or my

magazine to be devoted to a particular artist

because that would eliminate a huge majority

of potential buyers

9) This was a direct question, so I could

establish how much to sell my magazine

for. Teenagers do not stereotypically do

not have a lot of money because of their

student status so £2 seems a realistic

price and this was the most popular in

this question.