16
Survey analysis Emily Spencer

Survey analysis

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Survey analysis

Survey analysis

Emily Spencer

Page 2: Survey analysis

Question 1 & 2

67%

33%

Would you buy Off The Record?

YesNo

45%

15%

20%

10%

10%

If so, why is this?

My type of music

Imagery

Looks interesting

Use of colour

Interesting stories

I’m very glad that I received a high number of people who would buy my magazine. I believe this shows that this shows my magazine appeals to many people. This is very positive feedback.

From nearly half of the reason why people would buy my magazine is music shows that I managed to appeal to my target audience, also as 20% said it looks interesting shows I used the feedback from my first questionnaire and has worked.

Page 3: Survey analysis

Question 3, 4 & 5

50%35%

15%

How old are you?13 - 1919 - 2525+

45%55%

Are you Male or Female?

MaleFemale

35%45%

20%

How fair do you think the price is?

Very FairFairUnfair

Half of people who took my survey were my target audiences age which is good. However I’m also pleased that quite a large amount were older as it shows a variety of ages looked and responded to my magazine.

Over half of the people who took my survey were females, again I am pleased with this because my artist is female and they can relate to her. However I am also pleased that just under half were males and my feedback uses a range of males and females.

Just under half of my feedback thought the price was fair, this is good as it shows they are willing to pay this price. A fair amount thought it was very fair which is even better. However 20% thought it was unfair, this may lead to be decreasing the price slightly

Page 4: Survey analysis

Question 6 & 7

35%

20%

15%5%

10%

15%

What other magazines does this remind you of?Kerrang

Q!UncutRevolverMojoClassic rock

35%

15%20%

10%

15%5%

What music do you think the readers of Off The Record listen

to?RockMetalScreamoHeavy metalIndiePop/ Rock

The feedback to question seven was varied which is positive as it shows my magazine isn’t similar to one particular magazine. The highest magazines were Kerrang and Q! Which is again useful as they were my inspirations and were I had a few ideas from.

All the feedback here is positive as most of the answers were the genre of music I was using. As my magazine varied in bands with slightly different genres the feedback reflects this.

Page 5: Survey analysis

Question 8 & 9

10%15%

10%

10%10%

20%

25%

What asects of Off The Record interest you?

ImagesMusicBandArticleCompetitionGigsReviews

20%

10%

15%20%

35%

What aspects could be changed to interest you more?

More imagesBrighter coloursMore cover linesMore bandsNothing

The feedback was very varied for question eight which is good as it shows many aspects of the magazine interests my audience. I’m glad I used a variety of aspects of the feedback reflects the positivity of using them.

Question nine has positive and negative feedback, although I have a fairly high amount saying nothing needs to be changed there a quite a few things that participants thought could be changed. These may need reviewing.

Page 6: Survey analysis

Question 10 & 11

20%

45%

15%

10%10%

If you like OTR what other forms of entertainment do you enjoy?

Tv/MoviesLive gigsPC games/ X-boxOtherI didn't like OTR

25%

10%

10%

20%10%

25%

What words best describe this magazine? Good

RubbishAmazingInterestingBoringOther

Nearly half of my feedback said they enjoy live gigs, this is good because my magazine has reviews of live gigs. However different forms of entertainment were mentioned so I may feature them throughout my magazine.

The feedback for question eleven is also very varied, this is a good thing though as the thoughts for my magazine are different, most of the feedback is positive but 20% was negative. This may need to be reviewed.

Page 7: Survey analysis

Question 12 & 13

25%

30%15%

25%5%

What area's work best?

ImageLayoutTextDesignNone of it

I took a picture of some of the feedback from question twelve. This is because again it was very varied but mostly positive. Other feedback said that it was interesting, colours were nice and consistent throughout the magazine. Some people thought the text was a little too small so this may be something I need to change.

The feedback again was varied for question thirteen but only 5% of people though that nothing worked within the magazine. I am very pleased with this as my audience found that a lot of areas within the magazine worked, this is positive and shows my magazine reflects other magazines.

Page 8: Survey analysis

Question 14 & 15

10%15%

5%

10%

60%

What area's don't work?

ImageLayoutTextDesignNone of it

80%

20%

Does the cover catch your attention?

YesNo

Feedback for question fourteen was again very good, over half of the responses said that there was nothing that didn’t work. However image, layout, design and text had small percentages saying that they didn’t work, I may create a survey asking why this is but generally most things work well.

Most responses stated that the cover catches peoples attention which is great feedback, this is exactly what I aimed to do using my first survey feedback. There is a small percentage which says it doesn’t catch peoples attention which may be something I need to work on.

Page 9: Survey analysis

Question 16 & 17

30%

15%25%

10%20%

How is the singer rep-resented?

CoolInterestingFunHappyRock and Roll

40%

10%

30%

20%

Is the text clear? Too much/not enough?

ClearUnclearEnoughNot enough

Feedback is good and varied for question sixteen which means my singer comes across interestingly. All the things I aimed to do whilst taking my photo shoot was accomplished.

The text is something I need to work on according to my feedback. Some people thought it was unclear and not enough. However quite a lot of responses said it was enough and clear, however I will still look at it as it is a problem that occurs occasionally throughout this surveys feedback.

Page 10: Survey analysis

Question 18 & 19

59%23%

10%

9%

Please describe the masthead (logo)

InterestingCoolSuited to genrePlain

10%

20%

55%

15%

Is the contents page easy to follow? Please rate on the

scale below. 1 to 33 to 66 to 910

The masthead in question eighteen is described with positive feedback, people thought it was suited which I agree with, however some people found it a bit too plain which I also think, this may need looking at but most of the feedback was positive towards the masthead.

My contents page was rated easy to follow as over half rated it between 6 and nine and some even felt it was worth a 10. I also had a 30% low rate, this means that maybe I need to restructure the contents page and make it easier to follow.

Page 11: Survey analysis

Question 20 & 21

30%

10%20%10%

15%

15%

Is the imagery appropriate? When genre of music does the imagery represent?

YesNoRockMetalIndieFestival

85%

15%

How easy is it to tell its the same magazine as the front

coverEasyDifficult

A lot of people found the imagery appropriate which is good again. Most of the feedback reflected the feedback from my first survey as I followed that and it has worked.

This is very good feedback once again, three quarters of people thought it was easy to tell the contents page was from the same magazine as the front cover. This shows I have kept a house style all the way through.

Page 12: Survey analysis

Question 22 & 23

59%23%

10%

9%

Is the layout clear? Does it catch your attention?

Yes it's clear

No, it's not clear

Yes it catches your attention

No it doesn't catch my attention

20%

20%25%

15%

20%

Please comment on the layoutClear

Good

Like the pictures

Good that it's not all straight

Catches your atten-tion

Over half of respondents found that the layout was clear which is great as more people are likely to read it because it’s easy to follow, however quite a large percentage of people said it wasn’t clear which means I need to look at this. Only a small amount said that it catches their attention which is again something I need to look at.

All of feedback for the layout was positive for question twenty-three which is great; people found it clear, liked the pictures thought it caught their attention and thought it was good that not everything was straight.

Page 13: Survey analysis

Question 24 & 25

32%

26%16%

26%

Please comment on the imagery

Suited to genreNice placingGoodShe looks cool

55%20%

10%

15%

Please comment on the font choice

SuitedNot easy to readCoolclear

Everything again that was said on question twenty four was positive. Respondents though it was suited to the genre which is great as house style is maintained, the placing was commented as good and they found the artist cool looking which means it is someone they can look up to.

Over half of the responses found that the font choice was suited, which is great because again house style is maintained. However some people found it wasn’t easy to read, this is a problem which occurs often and needs to be looked at.

Page 14: Survey analysis

Question 26 & 27

55%

15%

20%

10%

How is the artist portrayed?

Looks like she's in a bandCoolIntelligentThoughtful

32%

16%32%

21%

Please comment on the use of text

Easy to followToo smallInformativeGood

The feedback is great here and everything I wanted. They found that the artist looked like she was in a band which she is, she looks cool, intelligent and thoughtful which is exactly what I was trying to achieve.

People thought that the text was informative easy to follow and good, however is was brought to my attention that it was too small. However it has to be taken into consideration that the picture was scaled down and the text would be bigger when printed onto a double page spread.

Page 15: Survey analysis

Question 28 & 29

25%

35%20%

20%

What do you think of the overall theme? (Housestyle)

Looks cool

Continuous

Fits well with genre

Easy to tell it's the same magazine

49%

16%

27%

7%

Where do you think this magazine would be sold?

NewsagentsWHSmithShopOnline

Feedback was great here again as it was all positive. A large percentage found that the house style was continuous which is exactly what it should do, and respondents found it was easy to tell the pages were from the same magazine.

Pretty much half of the feedback from question twenty-nine thought that the magazine would be sold in a newsagents which is good as people think it is worthy of a shops. People also thought that it could be sold online which is great as I would be selling it digitally and physically.

Page 16: Survey analysis

Question 30

30%

20%25%

10%15%

Please leave general comments

I would buy this magazine

A bit plain

Interesting

Well done

No comment left

Not that many general comments were left, but the ones that were left were mostly positive. People said they would buy my magazine which is great, and some people even said well done. However some found it a bit plain which may mean I need to look over everything and try to change it slightly to create a more interesting magazine that would appeal to a large range of audiences and meet customer satisfactions.