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LoveStinks...or so J. Geils would have us believe.

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But Online Dating Sucks

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SHARING A NEW EXPERIENCE RULES

*Collective puzzle-solving at the MIT Mystery Hunt

Couples meet and even get married after:

• playing ARGs together.• or Warcraft.• or having the same terrible boss. • or riding a roller coaster.

So we’ve conceptualized a cross-platform Dating Adventure System. It’s fast. It’s easy. And most importantly, it’s fun.

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DR. KNIGHTLY’S SOCIETY FOR EXPERIMENTAL COURTING SERVICES

Get to Know Someone Under Terrible Circumstances

Where a guy or gal can register, muster up a little courage, and invite another guy or gal to enjoy one of four kinds of adventures:

• Murder Mystery• Thriller• Sci-Fi• Rom Com

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TEST DRIVE

MURDER MYSTERY SCENE: “Fortune Favors The Bold”

French socialite Guy Rich had squirreled away a fortune. Now he’s dead and his for-tune is missing. His wife suspects foul play. Who was bold enough to do it?

COLORFUL SUSPECTS INCLUDE: • The newly widowed Mary Rich• Questionably competent accountant, Johan Goomba• Driver, confidant, and fixer, Tommy Galoshes• Personal assistant, Sunny Day• Her dog walker, Milo Otis • The dog, Mustard Seed Magic • Head detective, Pansy Scramm• Junior detective, Ernest Merriweather

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INTERACTION

Like detectives following up on separate leads, the players have unique gaming experiences that come together at certain points in time.

They might be briefed on the case together, but to solve the mystery, they’ll have to share independent findings with one an-other in real time.

It’s better to show, than tell, though. Let's see the gameplay in action.

Cooperative Team Play From Remote Locations

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POV Player 1:

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POV Player 2:

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SCENE EXPERIMENT: What Just Happened?

• Players provided access to two separate streams of data collaborating in real-time: find the dress, break the suspect

• Online Kaltura video stream with dynamic, real-time path-switching enabled via text mes-sage or tweet using Twilio: binary choice shown here, but implementation can allow for near-limitless triggers

• Nick totally just admitted he’s a closet “Ancient Aliens” fan

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MONETIZATION STREAMS

Pay-to-Play

RATIONALE EXAMPLES

- Sample genre installments available free to play to introduce players to the concept- Offer both monthly subscription and one-time purchase models for pre-mium storytelling modules

- Provide monthly service subscrib-ers access to collaborative adven-tures with multiple levels of difficulty so that collaboration grows with the relationship- Enlist popular genre writers and producers to give fans a chance to connect on a personal level

- Partnerships focusing on health, beauty, and fashion products- Collaborations with local venues and online dating sites to extend scope into syndicated environments-Capability to behaviorally target au-dience sub-sections based on prefer-ence & choice

- Product placement of Free People line to increase share of mind amongst audience primed to shop for dating experience and purchase mementos from collaborative experience- Restaurant partnerships to cre-ate Adventure Dinners that provide clues at regular intervals during the meal

Brand Partnerships

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HOW WE’RE UTILIZING TECH

Kaltura• Uploading iOS video to Kaltura through Rev Mobile App from their Open Market Solutions• Automatic asynchronous transcoding of different formats, dimensions and bit rates.• Utilizing the Kaltura Dynamic Player (KDP) to queue streaming video clips

Twilio• Backbone of the simple message response system for CRM• Utilizes a Twilio custom app to route SMS to S.E.C.S to a PHP service that processes the paths

IFTTT• IFTTT is a revolutionary beta product for creating tasks where “IF THIS happens, THEN do THAT• Plugin any imaginable social network channels by creating a simple interface to open API’s• Used to wire SMS and Twitter DM’s together instantly

Open Source / Free Software

Based on a LAMP stack hosted at Logicworks, primarily in PHP and Javascript.

Unless otherwise mentioned, this story hack is licensed under theCreative Commons Attributions-No Derivs 3.0 Unported license

“THE ‘MADE IN NY’ NAME, LOGO AND INSIGNIA ARE TRADEMARKS OF THE CITY OF NEW YORK AND ARE USED

WITH THE CITY’S PERMISSION.”