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Message Mistakes
Holly MinchLightBox Collaborative
www.lightboxcollaborative.com
Perception Trumps Reality
Brevity Trumps Precision
ValuesTrump
Features
Emotion Trumps Logic
Emotion Trumps Logic
Vibrant Language
Trumps Jargon
“We build capacity so low-income families can
access the vital infrastructure of the
social safety net system.”
Messengers Can Trump
the Message
@LBCollab
facebook.com/lightboxcollaborative
Holding good ideas up to the light
