Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that's you) will lead your charity in a hyper-connected world".
Text of Steve Bridger, Aquent third sector forum May09
1. Our Digital Futures Steve Bridger Third Sector Forum - 6 May
2009 1 http://www.ickr.com/photos/charmermrk/3085808659/
2. (I know that you know) Web 2.0 means things you can do
people you know Jessica Hagy 2
3. The challenge: the boundaries of traditional charities are
under assault by new patterns of communication and association...
regardless of how the individual technology pieces change 3
4. social media provides an architecture for participation -
not just a new channel for more of the same 4
5. but charities structured for transactional relationships,
not for conversations volunteer donor / fundraiser campaigner /
activist beneciary 5
6. right now, were feeling some real pain
http://www.ickr.com/photos/davidmaddison/67234056/ 6
7. but we need to recruit people into roles like these...
7
8. while you talk of doom were & gloom sleeping
http://www.ickr.com/photos/ash_nerd/3488024255/ http:/ 8
/www.ickr.com/photos/ceruleandepths/1693238000/
9. This i s not anoth er cyc le; it sa Image by Francis
Tiangsun; reproduced with permission 9
10. people are more connected in a recession 10
http://www.guardian.co.uk/lifeandstyle/2009/feb/10/underground-restaurants-london
http://www.ickr.com/photos/browners/3304257382/ with
permission
11. and (still) have expectations of being able to change the
landscape quickly experiences 11
12. digital team silos & turf wars organisational
dependency on hierarchy graphic adapted from Gobillot, 2006 12
13. the social web is disruptive, but some members of the SMT
are still resisting http://www.youtube.com/watch?v=s83Roxf wPFg
13
14. the new normal - deal with it 14 original doodle by Dave
Gray; remixed with permission
15. innovation from the messy edges perfection does not lead to
participation 15 original doodle by Dave Gray; remixed with
permission
16. As supporters increasingly want to mix giving their time,
money, activism & inuence... the time has come for charities to
re-structure to reect this 16
17. net works will gradually replace institutions graphic
adapted from Gobillot, 2006 17
18. perso centra nal id l to n entity engag ew ru emen les of t
we are becoming ever more focused on ourselves as individuals yet
yearn to be members of communities (indulgence + philanthropy)
18
19. need to focus on one-to-one, highly personal approaches;
one person, one connection, one conversation at a time (but how to
scale?) 19
20. the message is not about the charity; its about why the
messenger cares (Katya Andresen) 20
21. OLD WAY: join us because we kick ass NEW WAY: join us
because we want you to kick ass 21
22. real engagement = when people do things for the cause you
didnt ask them to do http://www.ickr.com/photos/krypto/3321950347/
22
23. participation is marketing 23
24. (scalable) role changing from conversations broadcasters to
around your aggregators appeals should all charities release an
API? individual goals realised through your work adapted from a
David Armano graphic | darmano.typepad.com 24
25. let your people work socially rather than assume in advance
that none of it is any use to you make resources go further by
encouraging employees to embrace & develop their personal
brands think about how programmes & communications can be
articulated through grassroots net works to deliver your mission
25
26. trust the hiring decision
http://www.ickr.com/photos/jfchenier/428825569/ 26
27. Im not advocating throwing the baby out with the bath
water... but http://www.ickr.com/photos/mikescher/168105454/
27
