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Our Digital Futures 1 http://www.flickr.com/photos/charmermrk/3085808659/ Third Sector Forum - 6 May 2009 Steve Bridger

Steve Bridger, Aquent third sector forum May09

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Steve Bridger is an independent consultant and ‘Buzz Director’ with over twenty years experience in the not for profit sector. A sought-after speaker, at the forum he discusses "How digital (that's you) will lead your charity in a hyper-connected world".

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Page 1: Steve Bridger, Aquent third sector forum May09

Our Digital Futures

1http://www.flickr.com/photos/charmermrk/3085808659/

Third Sector Forum - 6 May 2009Steve Bridger

Page 2: Steve Bridger, Aquent third sector forum May09

(I know that you know) Web 2.0 meansth

ings

you

can

do

people you knowJessica Hagy 2

Page 3: Steve Bridger, Aquent third sector forum May09

3

The challenge: the boundaries of traditional charities are

under assault by new patterns of communication and

association... regardless of how the individual technology

pieces change

Page 4: Steve Bridger, Aquent third sector forum May09

social media provides an architecture for participation - not just a new channel for more of the same

4

Page 5: Steve Bridger, Aquent third sector forum May09

beneficiarycampaigner / activist

volunteer donor / fundraiser

5

but charities structured for ‘transactional’ relationships,

not for conversations

Page 6: Steve Bridger, Aquent third sector forum May09

right now, we’re feeling some real pain

http://www.flickr.com/photos/davidmaddison/67234056/ 6

Page 7: Steve Bridger, Aquent third sector forum May09

but we need to recruit people into roles like these...

7

Page 8: Steve Bridger, Aquent third sector forum May09

http://www.flickr.com/photos/ceruleandepths/1693238000/

while you were

sleeping

talk of doom & gloom

http://www.flickr.com/photos/flash_nerd/3488024255/ 8

Page 9: Steve Bridger, Aquent third sector forum May09

This is not another cycle; it’s a

Image by Francis Tiangsun; reproduced with permission 9

Page 10: Steve Bridger, Aquent third sector forum May09

people are more connected in a recession

http://www.flickr.com/photos/browners/3304257382/ with permission 10http://www.guardian.co.uk/lifeandstyle/2009/feb/10/underground-restaurants-london

Page 11: Steve Bridger, Aquent third sector forum May09

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and (still) have expectations of being able to change the landscape quickly

experiences

Page 12: Steve Bridger, Aquent third sector forum May09

organisational dependency on hierarchygraphic adapted from Gobillot, 2006

digital team

12

silos & turf wars

Page 13: Steve Bridger, Aquent third sector forum May09

http://www.youtube.com/watch?v=s83RoxfwPFg 13

the social web is disruptive, but some members of the SMT are still resisting

Page 14: Steve Bridger, Aquent third sector forum May09

original doodle by Dave Gray; remixed with permission

14the new normal - deal with it

Page 15: Steve Bridger, Aquent third sector forum May09

original doodle by Dave Gray; remixed with permission

15perfection does not lead to participation

innovation from the

‘messy’ edges

Page 16: Steve Bridger, Aquent third sector forum May09

As supporters increasingly want to mix giving their time, money, activism &

influence... the time has come for charities to re-structure

to reflect this 16

Page 17: Steve Bridger, Aquent third sector forum May09

graphic adapted from Gobillot, 2006

networks will gradually replace institutions 17

Page 18: Steve Bridger, Aquent third sector forum May09

we are becoming ever more focused on ourselves as individuals yet yearn to be members of communities

(indulgence + philanthropy)

18

personal identity central to new rules of

engagement

Page 19: Steve Bridger, Aquent third sector forum May09

need to focus on one-to-one, highly personal approaches; one person, one connection, one conversation at a time

(but how to scale?) 19

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“the message is not about the charity; it’s about why the

messenger cares” (Katya Andresen)

Page 21: Steve Bridger, Aquent third sector forum May09

OLD WAY: join us because we kick assNEW WAY: join us because we want you to kick ass

21

Page 22: Steve Bridger, Aquent third sector forum May09

real engagement = when people do things for the

cause you didn’t ask them to do

http://www.flickr.com/photos/krypto/3321950347/ 22

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participation is marketing

Page 24: Steve Bridger, Aquent third sector forum May09

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(scalable) conversations around your

appeals

role changing from broadcasters to

aggregators

individual goals realised through

your work

should all charities release an API?

adapted from a David Armano graphic | darmano.typepad.com

Page 25: Steve Bridger, Aquent third sector forum May09

let your people work socially rather than assume in advance that none of it is any use to youmake resources go further by encouraging employees to embrace & develop their personal brandsthink about how programmes & communications can be articulated through grassroots networks to deliver your mission 25

Page 26: Steve Bridger, Aquent third sector forum May09

trust the hiring decision

http://www.flickr.com/photos/jfchenier/428825569/ 26

Page 27: Steve Bridger, Aquent third sector forum May09

I’m not advocating throwing the baby out

with the bath water... but

http://www.flickr.com/photos/mikefischer/168105454/ 27

Page 28: Steve Bridger, Aquent third sector forum May09

http://www.flickr.com/photos/petereed/138369750/ 28

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http://www.flickr.com/photos/russelldavies/375434178/ 29

what’s the Return On Ignoring?

http://www.flickr.com/photos/heather/976689760/

Page 30: Steve Bridger, Aquent third sector forum May09

http://www.flickr.com/photos/russelldavies/375434178/ 30

Please let me know what you think :-)@stevebridger

[email protected]