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The Weirdest, Strangest, maybe Dumbest Grass Roots Marketing Idea… …but One of the Most Fun!

Sponsor Slotcar Racing?

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If you are looking for a fun, silly, grass roots marketing idea that won\'t cost you more than a few bucks, look no further than becoming a sponsor of my slotcar league!

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Page 1: Sponsor Slotcar Racing?

The Weirdest, Strangest, maybe Dumbest Grass Roots Marketing

Idea……but One of the Most Fun!

Page 2: Sponsor Slotcar Racing?

HO Scale Slot Car Racing

Page 3: Sponsor Slotcar Racing?

What is a Slot Car?

• A slot car (sometimes, slotcar) is a powered miniature auto or other vehicle which is guided by a groove or slot in the track on which it runs.A pin or blade extends from the bottom of the car into the slot. Though some slot cars are used to model highway traffic on scenic layouts, the great majority are used in the competitive hobby of slot car racing or slot racing.

Page 4: Sponsor Slotcar Racing?

Who Races Slot Cars?

• Everyone! All ages!• Usually starts with a kids race set• Hobby then dropped until adulthood when it is

started again by nostalgia for youth• Becomes a curiosity, leading to wanting to build

a track• Join a racing league or race at hobby stores• Becomes a hobby like model trains, stamps, etc.

Page 5: Sponsor Slotcar Racing?

Local Leagues

• One of largest parts distributors in town• Last 6 years the national competition held at

Lucky Bob’s on Forest Home Avenue• ISF (International Sportscar Federation) summer

league for F1 & Sportscars• HO Indy (based on IRL) winter league• ARA (based on NASCAR) winter league• Others depending on scale and interests but the

three above are the longest continuing leagues that we know of

• All three leagues have “TV” on YouTube & other media

Page 6: Sponsor Slotcar Racing?

Car Examples

Page 7: Sponsor Slotcar Racing?

Track Examples

Page 8: Sponsor Slotcar Racing?

Who Races in OUR Leagues?

• 20-25 “regular drivers” average 16 race night• Most are men but 1-2 women• Age range 32-66• 80% have kids• All are homeowners• Minimum income guess 35K + all members• Loyal to league and racing sponsors

Page 9: Sponsor Slotcar Racing?

What is the Cost?

• Nothing! • …Well close enough…

Page 10: Sponsor Slotcar Racing?

• Generic trophies used for winners

• Generic plaques used for winners

• Prizes for winner• Prizes for top 3• Prizes for top 15• Prizes DO NOT have to

be racing related• No hats • Can be anything

collecting dust in some promo drawer

What Are We Looking For:

Page 11: Sponsor Slotcar Racing?

• Harley Davidson• George Webbs• Marcus Movies• Lia Sophia• WiJobs• Miller• Milwaukee Bushings • Village Popcorn• XtraLaps.com• Outpost Foods• more

Who are current or previous sponsors:

Page 12: Sponsor Slotcar Racing?

• Race named for you i.e. Lia Sophia Grand Prix

• Name on plaque/trophy if paid by sponsor

• Plaque/trophy can be a traveling trophy staying viable for many years

• Clothing will be worn• Can sponsor a car or team• Sponsorship on track walls

(varies by track)• Sponsorship on track buildings

(varies by track)• Ability to use group for target

marketing• Invite to race or spectate• Copies of any promo material

related to your event

What Do You Get for Your Donation?

Page 13: Sponsor Slotcar Racing?

• Satisfaction that you sponsor a racing series

• Business• Got stuff lying around don’t

know what to do with• You’ve got cars and want to

know what they are worth• Want to play like a kid again• Need a cheap night out• Like beer and good food• Heard me talking about it for

years and want to try it• Have nothing better to watch

on YouTube• It’s cool• You know your prizes will be

appreciated by all

Why Sponsor?

Page 14: Sponsor Slotcar Racing?

THANK YOU!