Social Media – e-Marketing

Niche MarketNiche Market

Interesting CreativeCreative

SuccessfulSuccessful

Examples

SONY BRAVIA - Color Tokyo

FRANKFURT TAXI: Piss Screen

AXE: Wake-up Service

BURGER KING: Whopper Sacrifice

Queensland Tourism: The Best Job in the World

SONY BRAVIA: Color Tokyo!

What: site to change the lighting of Sony building Results: Website access sky-rocketed, causing it to be shut down!Over 100,000 comments were left on WebNews, i.e. Yahoo! News, and Blogs.It made headlines on TV, Internet and newspapers for great publicity

FRANKFURT TAXI: Piss Screen

What: video game controlled by piss, ending in "Too pissed to drive? Take a Taxi instead!” Results: was on Pro7 TV/newspapers/blogs

Pressure-sensitive inlay set within urinals

More than 200 000 site visitors during the first three days, 2.4 million search results on Google. Messages appeared on “Pro7” TV, newspapers

(not only German), blogs, including boingboing.net itself.

AXE: Wake-up Service

What: online/mobile wake-up callResults: exceeded expectations

20,000 participants & over 1,000,000 page visits in 2 weeks earning it considerable PR.

The site was awarded a bronze Cyber Lion.

BURGER KING: Whopper SacrificeWhat: Facebook app Results: 230 000+ friends sacrificed in 6 days

Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free

flame-broiled Whopper when you sacrifice 10 of your friends.

The Best Job in the WorldWhat: Promotion of Queensland as a holiday destination globally.Results: Overall PR value: AUD$398million;Campaign reach: 3 billion via islandreefjob.comOver 8,465,280 website visitsGlobal news coverage, including CNN, BBC, Time magazine, Private Eye

Social Media – If used properly, would provide benefits at the cheapest cost