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Which platform to use for social media? what elements are necessary for social media strategy
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ALL FOR ONE29 SEPTEMBER 2011
STATISTICS
• Population in the UK 63m
• Internet users in the UK 51.4m
• Facebook users 30m in the UK. 800m worldwide. 50% login every day. 2bn liked or comments world wide every day
• Twitter 200m users worldwide. 6m in the UK. 110m tweets per day worldwide. 1.6bn search queries per day world wide
• Linked in 6m users in the UK
WHICH PLATFORM
• Blogs
• You tube
• Linked In
BLOGS
• Set yourself up as the expert
• Comment on trends in your industry
• React to Market commentary/Media
• Link to your website, articles written
• Allow comments/interaction
YOU TUBE
• Speak directly to your audience
• Set up your own channel
• Link to your blog, articles, website
• React to Market commentary/Media
• Link to your website, articles written, media links
• Allow interaction with followers
• Set up profile, group or a page
• Join other group and 'like' pages
• Upload photos, videos and links
• Add 'friends' and create a network
• Interact with others
• Change status paragraph 2 or 3 times a day
• One sentence bio
• 'Tweet' with 140 characters as often as you like
• Follow people and encourage them to follow you
• Re-tweet other people's tweets
• Post links to interesting articles
• Search using # for popular topics
• Set up lists to organise people you follow or follow other lists
LINKED IN• Set up profile - online CV
• Join Groups and interact
• Update status - 1 per day
• Recommend other contacts
• Search for contracts/jobs
• Advertise services
• Build network and connections in your niche
• More professional than Facebook
MISSING OUT?
• On Facebook - search for Debt Collection, Insurance, Toyota, Consumer Credit, Money Management
• On Twitter - search for Debt Monkey, CAB, CCCS, Tech Crunch, CNN, Honda, Money Advice Trust
• On Linked-In - search for Debt Reduction, Training, IT, Insurance, Employees from Lombard; Kensington; CCCS; Hitachi Capital, Solictors
PRO'S AND CONS• PRO'S
• Information
• Expert status
• Interaction
• Build your brand
• Improve credibility
• Marketing/advertising
• Improve outreach
• Showcase your skill/service
• Make money via more clients
• CONS
• Information overload
• Time intensive
• Which platform
• Don't know what to say
• Scared
• Too personal
STRATEGY
• NICHE
• KEYWORDS
• CONTENT PLAN
• AIMS
• LINKING
• IMPLEMENT
• ACTION
• GOALS
MAGIC KEY SOCIAL MEDIA STRATEGY
• NICHE
• The no.1 life coach in film and television
• KEYWORDS
• Film, TV, focus, motivation, self belief, confidence, coaching for media, coaching for entertainment, coaching for actors, producers, directors and writers
MAGIC KEY SOCIAL MEDIA STRATEGY
• CONTENT PLAN
• Link all social media sites to each other and cross pollinate
• Monday: weekly Magic Quips and Magic Movie Blog
• Tuesday: Magic Tweet
• 15th of month: Magic Minute Newsletter
• Slideshare: upload one thing per month
• Magic Link: contribute to discussion each week in Groups on Facebook and Linked In
• Friday Facebook: put something of value on Facebook Page
MAGIC KEY SOCIAL MEDIA STRATEGY
• AIMS
• At least one new client every month
• 3 new enquiries each week
• Give value each week
• Get further up the 'food chain'
• Retain clients for at least 3 months
• Sell 8 Week Makeover worldwide
MAGIC KEY SOCIAL MEDIA STRATEGY
• LINKING
• Find other people to promote each month
• Find other newsletters for my contribution
• Increase links to my website from other websites
• Link Magic Key online presence with social media
MAGIC KEY SOCIAL MEDIA STRATEGY
• IMPLEMENTATION/ACTION
• Monday: keyword, Magic Quip, Hootsuite, Magic Movie Blog
• Friday: Facebook Page weekly, Blog each month
• Facebook: invite discussion/comment/feedback
• Twitter : interact with followers, give value as well as promote 30/30/30
• Check contact database for linking
• Niche, niche, niche
• Visualise - see it happen
MAGIC KEY SOCIAL MEDIA STRATEGY
• GOALS
• 6 coaching one to one clients per month
• 4 people on workshops per month
• Sell six '8Week Makeover' programmes per month
• Grow newsletter to 500 by 31 December
• Get paid talks/presentations/coaching gigs - 1 per month
MANAGEMENT/RESOURCES
• slideshare.net. wordpress.com. blogger.com
• .posterous.com. constantcontact.com
• verticalresponse.com. eventbrite.com gist.com
• http://audacity.sourceforge.net. http://nutshellmail.com
• hootsuite.com. tweetdeck.com seesmic.com
ALL FOR ONE29 SEPTEMBER 2011