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Don't You Have Docs? and VCA talk 10th Sept 2013. Social movements of all kinds use films as tools to advance their campaigns and in some instances films can be used to encourage campaigns to start up. Films and media are great tools for campaigners; however, the question is how to harness the inspiration that people feel as they leave the cinema and build community to respond to these issues? www.echotango.org for more
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intro links• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’t You Have Docs? www.dontyouhavedocs.com
Coniston - Rebel Films / PAW Media 2012
Nothing Rhymes with Ngapartji - Big hART 2010
It’s much harder to hurt someone if you know
their story. John Bakes & Scott Rankin
Big hARTBig hARTBig hART
Nations are narrations. - Edward Said- Edward Said
The destiny of the world is determined less by the battles that are lost and
won than by the stories it loves and believes in -
Harold Goddard
changing media scape• Crowd funding; Pozible, Kickstater, Indiegogo
• New funding partnerships; Bertha, Brit Doc, Fledgling Fund, Just Films, Good Pitch
• New digital distribution models; Hulu, Netflix, Vudu, Distrify, Beama, Screenburner
• New theatrical crowd distribution models; Gathr, Tugg,
sector snapshot• NGOs making content: 350.org Do the Maths, Invisible
Children: Kony 2012
• Human Rights observers: Witness, Engage Media West Papua Video Project,
• Activist films: Occupy live stream, indymedia, Freedom Flotilla
• Traditional documentary filmmakers
• Impact Space; outreach, engagement, impact - Impact Producers
Big hART’s Ngapartji Ngapartji
Nothing Rhymes with Ngapartji
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Ngapartji Ngapartji aims;
• to highlight the status of indigenous languages and generate a national and international groundswell in desire to maintain and preserve these languages.
• to respond to issues of health, education, substance abuse and violence presenting for young Pitjantjatjara people in Alice Springs and region using arts intervention strategies.
Ngapartji Ngapartji• Memory baskets x 2000
• Ninti site, 10 seasons touring theatre show
• Community screenings
• ABC TV Broadcast, NITV Broadcast
• Ronin Films education distribution
• Linked to indigenous languages policy campaign
The Invisible War (2012)(2012)
• Trigger warning, this film discusses sexual assault in the military.
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The Invisible War aims:
•to end the epidemic of sexual assault in the U.S military
•to help survivors of military sexual assault heal
•to use the theatrical release of The Invisible War as a catalyst in creating lasting political and cultural change
Case Study: Invisible War
• Invisible No More #notinvisible campaign
• Reporting mechanisms changed within days of it being screening on Capitol Hill
• 350 + screenings on military bases
• 600 + screenings at universities, in communities
• At least 266,000 military personnel seen film
• Used in Department of Defence training
Budrus by Just Vision
It takes a village to unite the most divided people on earth.
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Just Vision aims:• to contribute to peace by generating
awareness and support for Palestinians and Israelis who pursue freedom, dignity, security and peace using non violent means
• to offer inspiring models that alter the way that audiences think about and respond to the occupation and conflict
Budrus aims:• Palestine; shift the conversation to demonstrate the
efficacy of non violence and the power of women in social change.
• USA; put town of Budrus and it’s successful non violence campaign on the map in contrast to the dominant discourse of vioelnce, extremism and political deadlock.
• Israel; generate positive media re Budrus and awareness raising of Palestinian non violence campaigns
Budrus
• Seen by over 2.7M people
• Cinema release is over 185 cities
• Winner of numerous awards internationally
• Film cost $340k, campaign $840k
Gasland
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Gasland aims:
•to put “fracking” on the map
•to enable viewers to connect with grassroots organisations via social media
•to lobby elected officials at the highest level in order to curtail fracking
Gasland
• Cost $32k to make film, $240k to run campaign
• Seen by over 2M people
• Put fracking on the map
Mary Meets MohammadKino Cinema Nov 3rd Q&A
Nov 7-13th
Other great examples:Age of StupidGranitoThe House I live InGideon’s ArmyGod Loves UgandaThe Interrupters Tall ManEnd of the LineBullyEscape FireInequality for AllHow to Survive a PlaguePray the Devil Back to -HellMolly and MobarakThe Hungry Tide
Film Sprout• “Growing grass roots distribution and community action
for documentaries”
• www.filmsprout.org
Working Films
• “Linking non fiction film with cutting edge activism”
• http://www.workingfilms.org
Centre for Story Based Stategy
• Center for Story-based Strategy movement-building organization dedicated to harnessing the power of narrative for social change.
• http://www.storybasedstrategy.org/
Good Pitch• Good Pitch connects the world's best social justice films
with new allies and partners.
• https://goodpitch.org
Big change looks impossible when you start, and looks
inevitable after you’ve finished.
-Bob Hunter-Bob Hunter
crucial ingredients• a good story
• well told
• clear goals
• knowing your audience
• having a clear strategy
• networks - connection to movements and influential people
• good timing / luck / zeitgeist
• luck and good timing
but I’m a filmmaker / artist!
• You don’t have to do everything - find partners and networks
• Let’s build a movement of ‘impact producers’
• You can still be independent and poetic AND be political
• If you take the time to make work of art/film might as well get max impact for your efforts
closing thoughts
• Nations are narrations
• Stories we include/exclude define us
• Cultural producers have disproportionate capacity to influence change
• Therefore we have to a) take this responsibility seriously b) get smarter c) build stronger networks and community
• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’t You Have Docs?www.dontyouhavedocs.com