Embed Size (px)
DESCRIPTION
Citation preview
DIGITAL MEDIA TECHNOLOGY & WINE SERIES
E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (M1nt Cellar)
#vinitaly2013 @vinitalytour
@steviekim222
• Janet Wang, Head of International Business Development, Tmall (Alibaba Group)
• Naran Andreyev, CEO, M1nt Cellars
• Jared Liu, Founder/CEO of YesMyWine
• Alvin Huang, Founder of Vinehoo
In late 2012, M1NTCELLARS.com was created as a platform catering to the Chinese market’s tastes and interests by providing the best quality wines and spirits at the best prices in China online
As a known luxury brand, we guarantee the best personalized care to all our customers, provide the most reliable nationwide distribution system and only deliver the highest quality genuine products
At M1NTCELLARS.com, we are committed to satisfying the customer and creating a sustainable, long term business strategy
At M1NTCELLARS.com, we plan to deliver these services through a combination of multiple ecommerce channels and physical retail outlets.
Through this expansion of services and reach, everyone can now trust and enjoy the M1NT luxury lifestyle brand thereby creating a new ecommerce experience in the China Wine and Spirit market
Furthermore, as a recognized lifestyle brand it ensures we can provide services to all market segments by guaranteeing the best genuine products at all price points.
“The younger generation (in China) brimming with optimism from increased opportunity, is no longer willing to accept the fake culture their predecessors resigned themselves to. While the stratified social classes still promote the worship of big brand names, the willingness to accept substitutes has all but disappeared” Article - Chinese Consumerism – the new “ism” in China 10/07/11
China Cool – powered by M1NTCELLARS.COM
Our core values of listening to our customers and providing our customers with the best product/services they request is crucial
Bringing these core values at every price point is imperative
We ask, monitor, and make product choices based on sales feedback and demographics in an effort to bring the best value to our customers, everyday.
We are also on the look out and experiment with creating /launching new products and services that we believe to be “China Cool”
Having Shanghai’s best nightclub, lounge and restaurant 5 floors above our offices sure does help…
E-commerce in China to be worth 2.8 trillion Yuan
by 2016
According to go-globe.com
Top Reasons Why Chinese Consumers Shop Online
Anytime shopping
Low price
Convenience
Compare prices
More choices
Free delivery
Detailed product info
Easier to find favorite brand
28%
25%
18%
7%
4%
1%
1%
1%
Projected number of online buyers in China 2011 to 2016
0178.4
219.8
270.9
322.1
374.9
423.42016
2015
2014
2013
2012
2011
Growth of users in Millions
2012 Market Share Percentage Of Major Search Engines in China
Baidu Qihoo So.com Sogou Google Tencent Soso.-com
Bing
71.76 10.39 7.92 5.07 3.73 0.52
5
15
25
35
45
55
65
75
Axis
Title
