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Sac pride live exclusive law firm integrated sponsorship

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  1. 1. Sac Pride Live An INTEGRATED SPONSORSHIP EXCLUSIVE for a selected Northern California law firm developing an LGBT client base Saturday nights 10pm-midnight (with Morning Drive promotional support in the Armstrong & Getty and After Show) It Is Time to end labels and start conversations Tyler Edwards Jovi Radtke Todd Lohse Executive Summary: Northern Californias only weekly live and local radio program dedicated to LGBT news, views, and comment has developed an exclusive paid content marketing opportunity. A progressive law firm interested in promoting expertise in matters such as same sex marriage, adoption, cohabitation, prenup, or wills & trusts will be showcased both in the program and in commuter/weekday promotion across Talk 650 KSTE and the iHeart Radio mobile stream platform. A $7800 investment over a 26 week term includes extensive marketing consultation, media coaching, and script and segment development, and audio and digital production service is included as value added support to this structured and specialized campaign. Information: Jeff Fekete Account Manager Clear Channel Media + Entertainment 916.576.2135 JeffFekete@ClearChannel.com
  2. 2. Beyond a gay niche In the spring of 2013, CCM+E Sacramento partnered with real estate entrepreneur and LGBT marketer/advocate Tyler Edwards to present Sac Pride Live, The resulting locally produced weekly 2 hour broadcast from Californias Capital debuted April 27, 2013 on Talk 650 KSTE and the live streaming iHeart Radio ap. Presenting news, views, and features from an LGBT perspective, the Saturday evening program is promoted in weekday morning commute during the top rated Armstrong & Getty morning show where over 60,000 listeners hear a pride focused message. At the core of the project is a mindset that the gay segment is not an island but an opportunity for businesses to think forward. A 2012 ABC/Washington Post poll revealed 7 in 10 Americans report having a friend, family member or acquaintance who is gay or lesbian. Promoting the ideas of inclusion beyond a limited target niche in a welcoming market like Californias Capitol region simply makes good business sense. To help local, regional, and national businesses capitalize on Sacramentos accessible media market, Edwards personal marketing team works directly with all program sponsors often as part of diversity driven projects. Advertisers benefit from Edwards unique managed access to CCM+E programming, production, and digital development staff and resources. About the program CATEGORY ARCHIVE NEWS Posted 3/31/13 Sacramento now has a new source for GLBTQQIA (straight allies and those not identifying as any of the above) to get local news, media, and events
  3. 3. Why SACRAMENTO? Main Street to Mainstream Travel 87 miles northeast from San Francisco and youll arrive at the Golden State's seat of government. Listen closely for echoes of Pony Express hooves, locomotive whistles, and pioneer pick axes. These days, more cosmopolitan sounds waft from Sacramentos gourmet eateries, craft breweries, cozy wine bars, and trendy boutiques. Among Sacramentos a vibrant mix of genteel Victorian edifices and ultramodern lofts, a midtown enclave dubbed Lavender Heights is the most visible center of Sacramentos gay and lesbian community. Yet, one neighborhood alone can only hint at the true breadth of a regional LGBT presence. Sacramento is already nationally known as a city with a gay population estimated at 9.8%, sixth highest in the nation. Annual events include a Pride Parade, Rainbow Festival, and Gay and Lesbian Film Festival with a wide ranging attendee base.
  4. 4. For Breaking News IT IS TIME 1. Tyler Edwards interviews California State Assemblyman Roger Dickinson 2. Reporters await Supreme Court ruling at Sacramento LGBT Center 3. Edwards and partner Todd Lohse exchange legally recognized vows in Sacramento 4. LGBT supporters gather at Californias State Capitol steps. 5. Pride co-host Jovi Radtke with LGBT Center director Shara Murphy before a broadcast appearance 1 2 3 4 5
  5. 5. Dynamic Content Many businesses choose to align their product or service with media content that speaks not only to potential customers but to their companys values. Sac Pride Live, supported by CCM+E expertise in reaching mobile, connected consumers, goes a step farther. We create the opportunity to do much more than run a standard advertising message. We help you take broader pride in ownership of your LGBT friendly brand. Its can a challenge for most businesses to effectively tell their story in traditional or new media. Now your advertising can be integrated into a content landscape with credible spokespersons that support you in telling your story with pride to a responsive, engaged, and maturing marketplace For professionals in travel and leisure, health care, legal/financial planning, education and recruitment, dining and entertainment, and more, we help your business bring your message full circle on air, online, and on demand. IT IS TIME for
  6. 6. Team Introduction IT IS TIME for Tyler Edwards is a doer and the catalyst behind Sac Pride Live. His community work includes service on the Board of Directors of the Capital City AIDS fund and lining up the lions share of musical talent for the 2012 Sacramento Rainbow Festival. His career experience spans from professional acting to residential/commercial sales and property management. Tylers enjoys a keen perspective on Sacramentos rich urban diversity. Todd Lohse is best known in Sacramentos LGBT community as the current President of its largest arts event. The Sacramento International Gay and Lesbian Film Festival, now in its third decade at the historic Crest Theater, showcases LGBT themes in cinema and documentary while raising money for community charities and film maker grants. As a life-long resident of the Sacramento area, Todds local family roots date back over a century. He is a San Francisco State University alumni and member of the National Association of Realtors. Jovi Radtke has served as a poetry and languages educator at Wayne Geri Academy a nonsectarian, private school for middle school and high school students. Jovis own poetry and performance art speaks to a maturity beyond her years. Consistent with new millenial generation thinking, she rejects the labeling of people and believes in expression of love, humility, and sincerity. Her blog at JoviRadtke.com contains extensive written and video content and boasts a wide following. Jeff Fekete is a Senior Account Manager and Sac Pride Live sponsorship contact for Clear Channel Media + Entertainment. With 25 plus years in Sacramento broadcast, event, and online marketing, Jeff has worked with countless companies large and small to craft message and strategy. An award winning ad copywriter, published author, and entrepreneur, Jeff counts himself as a Straight Ally interested in bringing LGBT branding to wider receptive audiences. Jeff is married to Sacramento securities litigation attorney Melinda Steuer.
  7. 7. Committed Media Clear Channel Media + Entertainment has the largest reach of any U.S. media content provider with diverse offerings including Pride Radio, an LGBT focused channel available on iHeartRadio mobile stream ap. At the 2011 CCM+E produced iHeart Radio Music Festival in Las Vegas, pop superstar Lady Gaga raised awareness of teen bullying and sexual identify. The Human Rights Campaign, America's largest civil rights organization for gay, lesbian, bisexual and transgender equality has awarded its highest Corporate Equality Index grading to CCM + E for fair-minded practices. CCM + E media and human resources have long supported annual citywide Pride celebrations in San Francisco and Los Angeles. In 2012, CCM+E Sacramento introduced over the air LGBT content on local terrestrial talk radio during the Sacramento Pride Festival and also promoted local Rainbow Chamber of Commerce events for LGBT friendly businesses. The mainstreaming of the LGBT message is not new. For over a decade, the Armstrong & Getty morning show has used wit and disarming humor to foster groundbreaking dialogue on many subjects including gay equality. . IT IS TIME for
  8. 8. Integrated Sponsorships IT IS TIME for Projects your message in a credible, authoritative fashion with an authentic LGBT perspective and Northern California community spokesperson. Personal endorsement by Sac Pride Live host Tyler Edwards within live program broadcast, live webstream, and on demand podcast. Rights to use program logo and host likeness in your LGBT focused marketing material including, broadcast and print advertising, collateral material, websites, and social media. Branded inclusion in Sac Pride Live print, broadcast, and social marketing Content integration into Sac Pride Live programming (based on occasion and context)
  9. 9. Custom Integrated Sponsorship Developed for one exclusive law firm marketing partner IT IS TIME for PERSONAL ENDORSEMENT Sample In Program Message HI, THIS IS TYLER HOST OF SAC PRIDE LIVE, ADOPTIVE PARENT, HUSBAND, BROTHER, AND FRIEND. THIS YEAR THE U.S. SUPREME COURT AND THE STATE OF CALIFORNIA ALLOWED MY MARRIAGE TO MY LONGTIME PARTNER TO BE LEGALLY RECOGNIZED. FOR MYSELF, FAMILY, FRIENDS, AND COWORKERS IN THE LGBT COMMUNITY, THIS WAS A TRULY A YEAR TO BE PROUD. WITH PRIDE COMES RESPONSIBILITY ESPECIALLY WHEN IT COMES TO FAMILY, FINANCES, AND THE LAW. THATS WHY IM PLEASED TO INTRODUCE YOU TO (law firm) PROUD SPONSORS OF SAC PRIDE LIVE AND COMMITTED TO HELPING OTHERS PROTECT HARD FOUGHT FREEDOMS. FAMILY RELATIONSHIPS ARE CHANGING AND NOT JUST FOR ANY ONE GROUP. MARRIAGE, COHABITATION, ADOPTION, DIVORCE, OUR TIES WITH PARENTS AND SIBLINGS ALL AFFECT OUR PERSONAL PRIORITIES AND OBLIGATIONS. ID LIKE YOU TO TAKE FIVE MINUTES TO HEAR MY CONVERSATION WITH (firm specialist/principal) AT TALK WITH TYLER DOT COM. YOULL LEARN ABOUT

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