Research Open Source

Research: Working

open source

Barry Spooren

Incubate Festival (www.incubate.org)

Utrecht School of the Arts (www.hku.nl)

http://www.incubate.org/

http://www.hku.nl/

Research: Working open source

Main question:

"In which ways can working open source be applied to

further professionalize, qualitatively improve and optimize

writing funding applications for Incubate?"


Analysis describes:

• Organizational preconditions for successfully using

a social media strategy

• The specific situation of Incubate, together with

their Social Festival Model (SFM); www.socialfestivalmodel.org


http://www.socialfestivalmodel.org/


Model used:

KOPTESource: Gyurka Jansen (www.gyurka.nl)

http://www.gyurka.nl/


Focuses on the characteristics that require attention

for creating a successful social network (strategy).

KOPTE:


But first…


…Other organizationalPreconditions:

Organizational culture


Culture of tasks seems most suitable for working open source



“Aimed at co-operation and reaching higher targets.

Organization might be a little chaotic, but is also very flexible and creative.

Personnel can make their own decisions up to a certain level.”

Source: Harrison & Sanders



Culture of tasks also rules Incubate:

• Culture of hierarchy: 2 • Culture of roles: 2

• Culture of tasks: 6 • Culture of persons: 2


Another organizationalPrecondition:


Organizational structure

Horizontal structure seems most suitable for working open source


Organizational structure“Marketing is, in its essence, a horizontal practice.

Every customer interaction and partnership is marketing.

Therefore, every employee is a marketeer.

And all your data, that’s marketing too.” Source: John Battelle


Organizational structure

Incubate has a horizontal structure of people using the SFM:


KOPTE: Knowledge

Basically, knowledge about: • Social networks

• The subject you’re dealing with


Become moderator of

your own network


Emphasize on:• Connecting with people and getting them involved

And for Incubate:• Customize: add interactive / social tools.


KOPTE: Original content

What’s

the

USP?


Focus on added value…

For your users.


Implement social functions:

• Make tools easy accessible

• Create easy accessible subjects

• Create extra value for the tools; stimulate user-interaction,

get users visible.


KOPTE: Passion

Try to use social media on daily basis…


…And keep your knowledge up-to-date.

• Invest time to keep up with news

• Apply & try out new social media

• Attract & connect with others


Keep an open mind


KOPTE: Time

Don’t underestimate the investment, time-wise


And there are no shortcuts


“Nearly all marketers spending 6+ hours a week on social media marketing found exceptionally positive results.”

(Social Media Marketing Industry Report)



In terms of Incubate:

• Head off the Marketing should focus on overall output.

• Moderator should be someone in his direct assistance.


And even more important:

Project of fund raising has to be a cyclic process:

• Don’t only focus on deadlines

• Create a process for generating input from the environment


KOPTE: Environment

Organize and manage groups of users

from the environment…


…To start up interaction and get

critical feedback


Use other digital networks to promote your own

Interested in more results or

background?


Find the full analysis at:


http://www.socialfestivalmodel.org/page/Working+open+source





And yes, it’s open source


So contribute!


Feel free to contact me:

http://www.linkedin.com/in/barryspooren

http://twitter.com/barryspooren

Thanks!

Mark en Steijn, De cultuurtypen uit de cultuurtest van Harrison: http://www.markensteijn.com/organisatiecultuur.htm

G. Jansen, 5 Stappen tot Social Network Succes (of: ‘KOPTE’): http://www.bijgespijkerd.nl/social-media/social-network-succes

M. Stelzner, The Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses:

http://www.whitepapersource.com/socialmediamarketing/report/

T. Chapman, Social network marketing, engagement marketing and brands: http://socialnetworkmarketinguk.com/

J. Battelle, Get horizontal, http://battellemedia.com/archives/004856.php and http://www.kicksforfree.nl/2009/03/16/get-horizontal/

Sources:


Entertainment & Humor

Research Open Source