RESEARCH INTO FILM WEBSITES

Here I have looked at a film website of a similar genre of the film I will be producing. I look at the what the audience gain from looking at these websites and information concerning the visual style of the site and what interactive features it has to appeal to the target audience.

TRANSFORMERS

APPEAL TO TARGET AUDIENCE

• This website presents many features that will attract the target audience, a simple one being that the viewer is asked which side they would like to support, if they would like to 'protect or 'destroy’ (As seen on the screen shot on the previous page). This simple yet effective feature gives a more personal feel to the viewer and helps them to interact more with the film itself. When looking at the visual style of the website you can see a consistent style, font and colour scheme that is seen on all other aspects of the film including the trailer, poster etc.

The Transformers Poster (Same visual style as the website)

INTERACTIVE FEATURES

• Once past the first stage a new screen appears with multiple different features for the audience to access, it consists of downloads, media extras, a gallery, ticket links, about the video game for the film, partners and extra information about the film. All these detailed features are used to attract and inform the fans of the film, offering more than what they see on screen. There is a consistent colour scheme and special effects come up on the screen that are used to 'wow' the audience. Having a successful website is an important aspect of the film package, as it will be viewed everyday by fans and ultimately is there to give an extra insight look into film and show the audience what they are buying into in further detail.

Screenshot of the website