Partner Pitch DeckTWENTIETH CENTURY FOX

Global Marketing Partnerships

By: Annie HoangBy: Annie Hoang

SYNOPSIS

SYNOPSIS

The adventures of Ramona Quimby come to life in this all new film based on the

best-selling books by Beverly Cleary.  Ramona’s vivid imagination,

boundless energy, and accident-prone antics are put to the test when she helps

her family face its biggest challenge. Along the way, Ramona must deal with her over-achieving older sister Beezus and the on-again, off-again romance between her

Aunt Bea and Bea’s former beau.

VITAL STATSVITAL STATS

Audience: Girls (Tweens & Teens) Families Beverly Cleary Fans

Genre: Family, Comedy Key themes: Family, Adventure, Fantasy Director: Elizabeth Allen

(Gossip Girl) Producers:

Alison Greenspan Denise Di Novi (Sisterhood of the Traveling Pants 1 & 2)

Global Theatrical Release: July 23, 2010 U.S. DVD/Blu-ray Release Date: December 14, 2010

““Be Original”Be Original”PromotionPromotion

“Simply Orange. Honestly Simple.”“Simply Orange. Honestly Simple.”

Promotional Themes:

Fresh. Genuine. Revitalizing.Fresh. Genuine. Revitalizing. Promotional Taglines:

One lucky winner will have the chance to win a year supply of Simply Orange drinks

& a Free Family Adventure Vacation!

Come up with the coolest flavor of lemonade!

Visit www.SimplyOrangeJuice.com to submit your own Originally Ramona

Lemonade recipe for entry into the sweepstakes!

““BE ORIGINAL” BE ORIGINAL” PROMOTIONAL PROMOTIONAL

SUPPORTSUPPORT

““BE ORIGINAL” BE ORIGINAL” PROMOTIONAL PROMOTIONAL

SUPPORTSUPPORT Integrated :30 TV Spot

Integration of Beezus and Ramona footage from the film and callout of promotion of sweepstakes.

Print Ads featured in family magazines Online:

Integration on partner’s homepage Microsite dedicated promotion

Blu-ray/DVD trailer Interactive word puzzles and games Sweepstakes Entry Page

Send in your own Originally Ramona Lemonade recipes made with Simply family of juices and most creative recipes will be featured on website

In-Store: POS displays and signage Coupon tear pad

FSI

ONLINE: ONLINE: PARTNER’S HOMEPAGE INTEGRATIONPARTNER’S HOMEPAGE INTEGRATION

Own it on Blu-ray & DVD!CLICK TO ENTER

ONLINE: ONLINE: PROMOTIONAL MICROSITEPROMOTIONAL MICROSITEONLINE: ONLINE: PROMOTIONAL MICROSITEPROMOTIONAL MICROSITE

Own it on

Blu-ray & DVD!

Own it on

Blu-ray & DVD!

VISIT MOVIE SITE

ENTER SWEEPSTAKES

WORD PUZZLES & GAMES

BUY BLU-RAY & DVD

Come up with the COOLEST flavor of lemonade to win a year supply of Simply Orange beverages and a

Free Family Adventure Vacation!

Promotional Themes:

Refreshing. Boundless Energy. Imagination.

Promotional Tagline:

Buy any six-pack Root Beer beverage AND the RAMONA &

BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!

PROMOTIONAL CONCEPT

PROMOTIONAL CONCEPT

COUPON

Banner AdsBanner Ads Print Ads Print Ads OnlineOnline

Integration on Partner’s homepageIntegration on Partner’s homepage Dedicated Promotional MicrositeDedicated Promotional Microsite

• Interactive word puzzles and gamesInteractive word puzzles and games• Blu-ray/DVD trailerBlu-ray/DVD trailer• Downloadable CouponDownloadable Coupon

In-StoreIn-Store POS displays and signagePOS displays and signage Coupons tear padCoupons tear pad

FSIFSI

Banner AdsBanner Ads Print Ads Print Ads OnlineOnline

Integration on Partner’s homepageIntegration on Partner’s homepage Dedicated Promotional MicrositeDedicated Promotional Microsite

• Interactive word puzzles and gamesInteractive word puzzles and games• Blu-ray/DVD trailerBlu-ray/DVD trailer• Downloadable CouponDownloadable Coupon

In-StoreIn-Store POS displays and signagePOS displays and signage Coupons tear padCoupons tear pad

FSIFSI

PROMOTIONAL SUPPORT

PROMOTIONAL SUPPORT

SAMPLE BANNER ADS

SAMPLE BANNER ADS

Buy any six-pack Root Beer beverage AND the Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive RAMONA & BEEZUS Blu-ray or DVD and receive

$3.00 off the total purchase!$3.00 off the total purchase!

Own it on Blu-ray & DVD!

Own it on Blu-ray & DVD!

Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive

$3.00 off the total purchase!

Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive

$3.00 off the total purchase!

SAMPLE PRINT ADSAMPLE PRINT AD

Own it on Blu-ray & DVD!

Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!

Visit www.RootBeer.com to download the mail-in rebate!

Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!

Visit www.RootBeer.com to download the mail-in rebate!

Partner Pitch DeckTWENTIETH CENTURY FOX

Global Marketing Partnerships

By: Annie HoangBy: Annie Hoang