Questionnaire

We are carrying out a questionnaire in order to discover what our target audience would like to see in a music video, album release and poster, in order to understand their opinions and preferences surrounding the rock genre.

1) Age Under 16 16-20 21-25 26-30 31-35 36-40 41-49 50+

2) Gender

Male Female

3) Employment status (Circle as appropriate)

Full time Student Part time Student Part Time Work Full Time Work

Unemployed Retired

4) Home Town

Harlow Bishops Stortford Epping Sawbridgeworth

Other _________________________________

5) How would you usually watch music videos?

Computer Television Tablet Phone Other__________________________________

6) Do you regularly attend gigs?

Yes No

7) Where would you normally purchase music?

Online Supermarket Digital Download

Music Shops Download Gigs

8) How much do you usually spend on musical purchases per month eg. singles, albums, digital downloads and music DVDs?

Under £10 £10-£20 £20-£30 £30-£40 £40-£50 £50-£60

9) How much you be willing to pay for a newly released album?

Under £5 £5-£8 £9-£12 £13-£15 +£15

10) What would you usually expect to see in a music video falling into the Indie Rock genre? (Circle as many as applicable.)

Storyline in relation to song Shots of the band playing Special effects

Still Images Stop motion animation A mixture of both the band and storyline

11) Which album cover appeals to you?

12) Why?

Colour Layout Font Image

Other_________________________________

13) Who are your favourite bands from the indie genre? (Tick as many as appropriate.)

Arctic Monkeys The Kooks The Killers Bombay Bicycle Club

MGMT Other_____________________________

14) What would you expect the style of the music video to be? (Circle as appropriate)

Black and white Colour Fast paced shots

Slow paced shots High key lighting Low key lighting

15) What would you expect the band/actors to look like for an Indie Rock video? (Pick one)

16) Which of these advertisements is the most appealing?

d

W17) EWhy? Colour Layout Image Other________________________