Question 1 – In What ways does your media product use develop or challenge forms and

conventions of real media products

http://www.youtube.com/watch?v=lkAxlNenfk0&feature=player_embedded

Where did the ideas come from

• We firstly chose a song from underground Alternative Hip Hop duo Chiddy bang we did have a good idea already with how we wanted are video to look like. We knew what sort of props and costumes to use and also had a rough idea of what location to use. We then watched some videos that we thought could influence in making a final decision. We watched Videos from inspirational Hip Hop artists such as Kanye West , J Cole , Big Sean and many more after watching these video we decided to follow the original conventions so fast paced editing flashy mise en scene , studios what we found from these videos is that we had to make our Artist look hip so dress him in caps chains flashing money etc. we knew that we had to make our video look fairly simple and professional. We did decide to take the artists that inspired us into consideration.

Final Decision• When we finished our music we decided to make out video fairly redundant although use

some entropic connotations within our video we felt that we did need to keep our video fairly redundant as I didn’t think that our audience would like too much of a change of the original conventions of a music video although I did want to make my work slightly entropic to make my video slightly edgy and different to the same hip hop videos that are shown every day. We also thought that an entropic thing to do is to introduce more text within our video as it is different to a every day music video and would make our video more unique from others. Some videos that influenced us are ……..

• http://www.youtube.com/watch?v=HAfFfqiYLp0&ob=av2e• Kanye West • All of the Lights

Conventions used by traditional Music videos and influences

Here is how much Kanye West all of the lights video influenced us like him used a lots of shots which featured text within I feel as if this challenged conventions of normal hip hop vide0s which involve the male gaze. Throughout our video we did not use the male gaze once this is strange as a hip hop video as the male gaze is nearly always used.

Traditional conventions used• We although tried to challenge original conventions by using

text as a big part of our video, did use traditional conventions that are featured in most Hip Hop Videos here is a popular convention that we used from traditional rap videos.

http://www.youtube.com/watch?v=a-vS_T6W8C0

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My Performer –Props ,Ethnicity• My performer himself challenges original conventions as he a white male most

artists within the Hip Hop Genre are African American although this may challenge the conventions I ensured that the costume that my artist wore throughout the video links in with the every day costumes that Hip Hop Artists wear.

Steve Neale-Instances of Repetition and differences.

• I in some cases agree with Steve Neale I did copy a lot of my ideas from previous artists as I saw it as an inspiration yet I did use creativity and use my own ideas throughout my media coursework I saw this as an advantage as I know that I have used many popular conventions from the Hip Hop genre yet my own ideas has made it slightly unique I wanted to keep my work redundant so my audience know what Genre it is. My Coursework throughout will have Conventions from this genre due to the interest I have in it and also the large amount of research that I have done.