How did you attract/address your

audienceBy Ismail Patel

Target Audience The target audience of my magazine are

individuals aged from 16 to their mid twenties and the magazine will mostly be read by males due to the content of the magazine. Also the models in the magazine are all all males therefore it is males that would usually read it as they may be able to relate.

ConventionsThe magazine that I have created uses conventions

from other magazines which are very well known throughout the the hip-hop culture. Using these conventions might help attract the audience as they can relate to the actual conventions such as wearing certain types of clothing.

A magazine that I looked at was Hip-Hop Connection this allowed me to see what conventions they use to attract their target audience and I then interpreted this into my magazine.

LanguageThroughout the magazine I have used language

which is very casual and not very formal this may attract my target audience as they are still young and would not really look at magazines which have language that is very complex. This type of language makes the articles and other text easier and quicker to read.

Layout designThe size of the text used is quite large varying

according to where they are place on the page and the importance for example the size of the headline on the front cover is fairly big compared to the other sell lines and it is also placed in the center of the page which in turn makes it the center of focus

My magazine has a little amount of empty areas as I believe this is not effective for attracting the audience, I have included many images which directly address the audience which in turn will attract them to the magazine

FontThe font used in my opinion is very effective in

relation to a hip-hop magazine and it also stand out as it is bold, this makes it much more easier to read.

The font used is similar to other fonts that I have seen on other hip-hop magazines and I therefore decided to interpret this into my magazine.

I used different sizes of fonts to show the audience what they should focus on for example the size of the font of the headline is much bigger than the the other sell lines this can therefore direct the audience to the headline first rather than the other sell lines.

ColoursI used a colour scheme in my magazine and

kept it consistent, the colour scheme that is used is Blue, Black and Red these are common colours that I have seen in many hip-hop magazines.

The colours chosen are contrasting colours which therefore stand out from each other making each part of the magazine clear rather than blending everything in and not being able to separate sections.

ModelsWhen considering which models that I should use in my

magazine I took many factors into account such as the models hairstyle and the type of clothing they were wearing at the time of the photo-shoot as this matters a lot as the models should represent a hip-hop culture which will therefore give the audience something that they can relate to.

Also all the models used in the construction are male however I did not intend to target males however it gives males something that they can relate to and may discourage females from reading the magazine this is something that I would have to consider in the future.