Q3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?BY ALICE VENARD

BAUER MEDIA* Is a multinational media company headquartered in Hamburg, Germany

which operates in 16 countries worldwide

* Since the company was founded in 1875, worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

* The Bauer Publishing Group comprises 300 magazines worldwide in 15 countries, as well as TV and radio stations

* In 2008 to become the UK's biggest publishing group.

* The group acquired Australia's largest magazine publisher, ACP Magazines from private equity firm, CVC in 2012, increasing the company’s value to more than €2 billion

* Bauer is home to ‘Kerrang’ and ‘Q’ magazines.

Their slogan ‘we think popular’ tells us that they distribute media products that are popular with a mass group of people and will be reliable. This is also shown as they distribute ‘Q’ and ‘Kerrang’ as well, which are both very popular

IPC MEDIA* Is a consumer magazine and digital publisher in the United

Kingdom, with a large portfolio selling over 350 million copies each year.

* They are one of the UK’s leading consumer magazine publisher they engage with 26m UK adults – 2/3 of UK women and 42% UK men.

* IPC are committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service and creativity

* IPC would be a good company to distribute my product as they are recognized globally and reach their target audience in many different formats, meaning that my product would be accessible to a widespread of people

EGMONT GROUP* The Egmont Group is a media corporation founded and rooted in

Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise media generally.

* Egmont has a number of local country branches: Australia, Austria, Bulgaria, China, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hong Kong, Hungary, Latvia, Lithuania, Norway, Poland – shows it a company that will be able to distribute globally.

* Egmont is home to ‘We Love Pop’, whose target audiences are girls between 13-15 years old. Egmont saw a gap in the market for another pop magazine after ‘Smash Hits’ magazine ended in 2006. ‘We Love Pop’ has a circulation figures of around 115,000.

* Their target audience is usually children and teenagers.

PROMETHEUS GLOBAL MEDIA

* Prometheus Global Media, formerly e5 Global Media, is an American entertainment publishing company based in New York City. The company was formed by the sale of the entertainment and media division of Nielsen Business Media in December 2009.

* Home to ‘Billboard’ magazine and also ‘The Hollywood Reporter’

* Prometheus Global Media distribute magazines that are focused on popular culture.

SPIN MEDIA* SpinMedia (formerly Buzznet and Buzz Media) is a

company and blog network based in Los Angeles.

* It owns a community of around 40 pop culture websites (with over 40 million unique monthly visitors), including Buzznet, Idolator, and Stereogum.

* It is also home to ‘VIBE’ and ‘Spin’ magazine.

* They are also talent sites for Kim, Khloe and Kourtney Kardashian.

CHOSEN MEDIA INSTITUTIONOverall, I believe that Bauer Media would be best to distribute my product. Mainly because Bauer publishes to a very diverse audience and is open to a wide variety of different genres of media products. My product is also aimed towards both male and female and Bauer has a large following will increase the chances of my magazine to become popular in the music industry. Bauer also publishes all over the world which will allow my magazine to develop a widespread fan base across different countries. However, the only disadvantage with Bauer is that they are home to a lot of different brands which could mean that my product will receive less attention as it is not well known.

DISTRIBUTION OF MY PRODUCT.Due to the rise in social media and internet culture I would my product to be very accessible both physically and digitally. This would not only increase audience interest but it would give them alternatives on how they view the magazine. Today there is a rise in people purchasing magazines on their portable devices than buying hard copies.

* Due to proliferation and convergence the majority of people in society have access to magazines on their smartphone devices.

* Many magazines have their own app such as ‘Q’, which you can either pay for a single issue, 1 month subscription, 6 month subscription and a years subscription. The digital edition of Q includes interactive galleries, music and video links enabling you to listen as you read.

DISTRIBUTION OF MY PRODUCT.

If you can’t access my magazine on a portable device, there will also be website. Most music magazines have their own website, this is allows them to have extra features, interviews, competitions and quizzes. They also include a newsletter, which allows fans of the music magazine to sign up to. They will receive emails about the magazine, offers and up and coming competitions. By having a website, this makes the magazine accessible all over the world.

NME

We Love Pop

Q

Billboard

DISTRIBUTION OF MY PRODUCTEven though there is a rise in reading magazines on portable devices, many still enjoy purchasing physical copies of the magazine, some even collect them. I would distribute my magazine within supermarkets, as this is the most common place where people buy magazines. Also, this means that if Bauer distributed my magazine it would reach supermarkets globally.