Bauer• Bauer is the largest privately owned publishing group in

Europe. • Bauer is transnational because it offers over 300 magazines

in 15 countries which is an advantage because it gives them an opportunity to reach out to a wider audience in different parts of the world which gains them more publicity.

• Bauer employs around 6,400 people suggesting they are a large company and have a variety of professionals working for Bauer.

• Multi platform- Radio, TV, Magazine, Mobile, Online, this means that people can access their products through a range of devices which makes it easier and more appealing because it is widely accessible.

• Bauer Media works with H Bauer Publishing which is the publisher of the UK’s biggest TV listings such as Take a Break. This means that they have a wider spectrum of opportunities to publish their material.

• Bauer Media works with 80 influential brand names such as heat which covers topics like celebrities, it also works with a range of interests for a variety of people. They work with Parkers, MATCH!,CAR and more.

Kerrang 220 unused233 unused240 unused201 unused205 unused207 unused

This graph shows the number of Kerrang magazines that were distributed into circulations and the number of magazines that were bought. It shows that the Kerrang magazine is quite popular and even though it never sells out completely there’s only a small quantity that gets wasted.

MagazineKerrang magazine appeals to a wide variety of readers, starting from teenagers to adults. This audience is more open to a range of rock music, from ‘emo’ to ‘thrash’ and so on. Kerrang usually focuses on a different band in each issue which will attract a bigger spectrum of people. Kerrang stays on top of the rock world and keeps the audience updated on everything that is going each week.RadioKerrang also has a radio station which is “the home for everything that rocks”. It plays songs from bands such as Muse and the Foo Fighters. During the course of the day the music gets more intense, playing bands such as Bring Me The Horizon and The Prodigy, this is also a way of attracting a wider audience because throughout the day they would tune in while their favourite genre is playing.

.

Rock Sound

Audience• Median age- 21• Spend £210 million each year on music and attending

gigs suggesting that the magazine encourages the target audience to be passionate about the music.

• Spend £245 million each year on fashion suggesting that the magazine is influential in this field.

• 78% of readers discover new bands through Rock Sound

• 585,000 purchase the magazine each month which suggests they have a stability in the market.

• 59% female 41% male• 78% aged 15-24• 52% of the audience follow Rock Sound on the social

networking web which means that their audience is dedicated

• Rock Sound is available at WH Smith, Asda, Tesco, Morrisons and Sainsburys

• Magazine• Festivals/sponsorships• Video • Podcast • Social networking sites-

Facebook, Twitter• Radiate their information

through different types of media

Alternative Press• Began in 1985.

AP has produced and manufactured the Official Vans Warped Tour ProgramThese statistics show that people tend to share the magazine rather than buy it individually which suggests that the audience is influenced by each other.

This magazine is $5.99 which calculates into £3.66, this is a relatively similar price to the rock sound magazine and slightly higher than Kerrang which suggests that generally music magazines are in the same price range.