Publication Plan

EPICPositioning Statement: For music that rocks! Frequency of Publication: WeeklyPrice: £1.80 Distribution: Newsagent and supermarkets, music shops, rock music merchandising shops (e.g. PULP) and gig venues.

Rationale: The approach of the magazine is from the fans’ perspective. We offer articles and interviews that fans want to know about. We also offer fans the chance to communicate with big names in the rock world to find out exactly what they want to know for themselves. We want fans to have as much insight into life as a musician as possible.

Style: The magazine will be informal and will use humour. It will also offer strong opinions but not be overly serious. The

magazine is for all rock music fans between the ages of 14 and 25, therefore fairly simple vocabulary and syntax will be used.

It will follow a similar style of writing and presentation to magazines of a similar style, and will also include slang.

Images will be the dominant feature of layouts.

Regular Content•Editor’s Letter•Have Your Say! (fan letters) •Gig Reviews•New Music Alert•In The Studio With... (different band/artist every week)•Fan Focus (Photographs by fans)•Tour Diary (different band every week) •Album Reviews •Tracks of the week (playlist of fans, rock star and writer) •Test your favourite rock stars (fans ask different rock stars general knowledge questions) •News Flash! (latest news in the rock world) •Competitions and Posters

Feature Content•Harbour Season launching a new EP (interview – double page spread) •All Time Low on writing their next new album (interview) •Six minutes with You Me At Six (interview)•Opening doors with Enter Shikari (interviews) •The many injuries of Andy Biersack, BVB (article) •In the lab with My Chemical Romance •We Are The In Crowd on breaking the scene •Foo Fighters on 17 years in the music business•How to become a rock star •Gig memories with Young Guns•Asking Alexandria answer your questions •50 best rock songs of all time • Why you should buy official merch and not the fake stuff outside • Article on illegal downloads• What is the full gig experience? - fans opinions on what a gig should be. • Paramore - a year after the departures• Top 10 albums voted for by you• What makes a good rock music video? • Deaf Havana on their new album• Hey Monday talk about their favourite tour memories

House StyleCoverlines: Franklin Gothic Heavy and Franklin Gothic Medium

Headlines: Tw Cen MT Condensed

Standfirst: Copperplate Gothic Bold 14pt. Byline will be included in standfirst

Captions: Copperplate Gothic Bold 8pt

Features first paragraph: Drop capital Tw Cen MT Condensed, 4 lines deep and first two words in capitals.

New paragraph: first two words in bold capitals

Body text: Arial 11pt Colour Scheme: Red, Blue, Purple and Black