Station 10El NORTE, by Daniela Chapa y Raúl Moreno, 05/21/09

ENGLISH TRANSLATION

Frecuencia Tec just celebrated 10 years of being on air, through 94.9 FM, with varied programming, more than 110 shows being transmitted weekly with different content and kinds of music.

The station loves to please the audience and also offer opportunities for the TEC Community, that’s how you can weekly listen to voices of distinguished professors, alumni and students. We want you to introduce you just few of the radio hosts, and of course more details of the station, from the beginning until today.

Alejandro Ramirez, 23 years, his show “El Faro del Cielo”, is transmitted on Saturdays at5pm, Duration: 60 minutes. Content: Electronic Jazz Music, live performances, and different topics. Time of being on air: 3 years.

Daniela Chapa y Raul Moreno: How did you get your passion for Radio?

Alejandro Ramirez: I also study at the Escuela Superior de Musica y Danza de Monterrey and Radio is the best way of mixing both worlds, Communication and Music.

Daniela: What is what you had to do to get into the station as a Radio Host?

Alejandro: I offered 3 different proposals to the stations, recorded and written, they calledme back, and I came for the last stage of the selection process to record a demo versionwith them, it was primarily a test to see if I was able to deal with the pressure of being onradio by myself, and I did very well and got the gig.

Daniela: Did you take any course of class?

I’m a master of ceremonies, I host events and at the same time I work in theater improvisations, all of that it’s been great to complement a successful career on radio.

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ORIGINAL SPANISH VERSION

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Alejandro Ramirez Cisneros

About “EL NORTE”www.elnorte.com

The newspaper Reforma was founded in 1993 as a branch of the

newspaper Monterrey El NORTE, with headquarters in the city of

Monterrey. Reform was the first news group that separated its retail division of the

publishing division. This allowed a great independence in journalism, so that their

journalists felt helped to avoid the temptation to write notes that favor advertisers.

When founded, on November 20, the newspaper union’s pressured news stands to be

sold that day. But November 20 is a holiday in not working and opposed this, so that the

newspaper had to be sold on the streets by the same journalists, executives and

celebrities as a proposal, which saw a boycott.

Reform totally changed his method of distribution, because of its independence of

unions (news stands) newspaper and resellers of print media. Even he was innovative in

that it included in its pages the opinion of people with different political views.

Grupo Reforma is 85 years old. It began with the founding of the newspaper El Sol in

April 1922, followed by EL NORTE in 1938, the newspaper Metro, Monterrey, in 1988,

and the Reformation, in 1993. Four years later in 1997 born the newspaper

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Saltillo, Word, The Metro, in the city of Mexico, and Mural in Guadalajara, a year

later. Born in 2004 Metro Saltillo, and in 2005, Metro Guadalajara. In the years 2007 and

2008 were born Metro State of Mexico and Puebla Metro.

Reforma independent journalism group angered the union, powerful company in Mexico

City, just a year after his birth. The union controls the distribution of all newspapers in the

capital city, and has traditionally been used by the political system to shoot down any

publication that is considered unacceptable. The union took to boycott the distribution

of Reforma in Mexico City in October 1994. Reform Group decided to create a separate

distribution channel to sell Reform in the streets of Mexico City. The support of readers

was amazing: the intellectuals, artists and ordinary people joined the staff of reform in

the process of creating this channel. Dozens of people took to the streets to sell the

paper; verbal abuse and even physical violence union were present. At

present, Reform independently distributed to the homes of more than 100,000

subscribers, supermarkets and other outlets and for readers in the streets of Mexico

City; the average daily newspaper circulation is 200,000 copies. Nationally acclaimed for

being the newspaper with the highest circulation in the north of Mexico.

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