The artist Adele cross promoted herself with the new film James Bond because she created a soundtrack for his film Skyfall. This is therefore promoting Adele herself, her songs and the film.This was prime research for our group to learn and understand how artists get their music promoted to different areas and even gain new fans!

The music video that Adele has created is mostly clips from the film Skyfall itself and then Adele promotes herself using many images from the film and its set theme with posters and album covers.

Our music video isn't cross promoted so we created our album cover and poster independently on our artist and his style. They all have a consistent style of black and white whilst the edges are always jagged.

The music video uses different colours throughout so compared to the digipack the style changes. We also made sure we added links to various networking sites such as twitter, facebook and tumblr. The artists face is used a lot throughout the digipack to ensure people notice him and hope the fans recognise him which therefore promotes the album.

Many artists I have researched have kept the consistency from their music video to their album covers and then their posters and promotional products. Lana Del Rey is a prime example as she uses the exact same image from her album cover on her posters to promote the album!

Lana Del Rey uses her image more than her music to sell, as her star image is perpetuated throughout her video and her album cover/poster. This is what made her go viral in the first place as she is conventionally attractive so she uses this to her advantage.

All our products from the music video itself to the poster and album cover keep a consistent style and highlight the aspects of the artists in such a way to make the audience recognise him and therefore promote the album and the music video to increase sales.