Question 1In what ways does your media product use, develop or challenge forms and conventions of real media products?

Artists that inspired us.

Video’s that inspired us

http://www.youtube.com/watch?v=j2WWrupMBAE&ob=av2e

http://www.youtube.com/watch?v=Ob7vObnFUJc

Jessie J for her use of emotions and hand gestures while giving a convincing performance

Beyonce for her mise en scene – her costumes especially as they worked really well in the video

Conventions Followed

Our Video Jessie J’s video (who are you)

It has base tracks with me looking directly at the

camera

We do this in order to engage the audience

Camera

Beyonce - Countdown

Our Video

Edits

In our video we used the edit jump cut, we cut it on the beat so it was in time and also looked more professional.

An example of jump cuts in a music video but an artist that inspired us is Beyonce’s song Countdown

This links to Carol Vernallis’s idea about

edits being used to draw attention and that

jump cuts are often used

Costume

Mise - en - Scene

In a music video mise on scene is very important, it gives a sense of surrounding and when it changes it lets the auidence know it’s a different base track/ different setting.I’m focusing on costume as our video had a couple of different costume changes for each base track. The costumes we chose varied, for example we looks the ‘goth’ look to the casual ‘with friends’ look.

Our Video

Katy Perry’s E.T Video

Performance

For us performance was really important as we wanted to convey what our singer was feeling. One way of showing this was by using hands movements. We got the idea from Jessie J’s video in which she too also uses hand movements. Using this along with the fact that she was looking at the audience showed that not only was she engaging the audience she was also giving emotion through her eyes, taking them on her journey.

Out of Andrew Goodwin’s theories we ruled out DISJUNCTURE as we wanted the meaning of the lyrics to be heard and felt. I think we used ILLUSTRATION as we wanted to illustrate the lyrics and we used AMPLIFICATION as we manipulated the lyrics of the song.

We didn’t want our video to follow the typical ‘sexualized’ video that most artist especially females one such as Rihanna as seen in the pictures do.

We didn’t want our artist to be seen in that type of light, as we felt it not only didn’t fit our type of song but it also wasn’t the route we wanted to go down.

Laura Mulvey – ‘In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly.’

Lily Allen is an example of an artist who doesn’t use ‘sex’ in her music videos

Digipack

1

1

2

2

3

3

4

4

1) My digipack followed the convention of having all the details on the bottom left hand side of the album. Here info such as record label can be found.

2) The name and album name clearly written for consumer to recognise easily who’s album it is.

3) Track list with numbers so they can easily skip to their favourite song

4) The album spine featuring album name, artist and a unique number.

The albums colour and font is consistent throughout. Clear picture of the artist.

The Poster

The convention I followed was having the NAME of the artist larger than the album name.

Unlike this one and most adverts I didn’t have the same image as the one on the album cover.

I have included the website and the QR code which would take the smart phone user to the website.

The record label logo.

The star rating shows that the album has

Overall I think our music video and my digipack followed most of the conventions

which are usaully seen in a music video and digipack.