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Cultural Policy projectKU Leuven, Cultural Studies 2011-2012

DIVERCITY

+WHY BIODIVERCITYSmall cities score relatively good already

+Why Leuven?Only 2 kilometers diameter + many students

+With a little help of …

Naturen provided the ground

Plantation Silene prepared the seeds

Silke Vanherreweghe for the graphic design

Annemie Maes from vzw OKNO

Martin Hermy from Earth & Environmental Sciences

Our friends at

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Selection of plants

- low-maintenance

- to be strong and to grow fast

- the biodiversity in Leuven

- seeds - less vulnerable

- flowers in june

+Two sets of plants

Zoete zonnekloppers

Korenbloem

Klaproos

Cosmea

Hazenstaart

Frisse fijnproevers

Salie

Afrikaantje

Duifkruid

Hazenstaart

+ Divercity boxes

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We decided to start selling B-packages

Awaiting positive response from ° Koning Boudewijnstichting ° Kabinet Schauvlieghe° Stad Leuven

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B-packages

CONTAIN:

° SEEDS (sun or shadow)

-° GROUND

° PLANTBAG

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PROFIT

Will be used to lasercut boxes and flowerpuppets for the divercityboxes

PROMO

published in

° CAMPUSKRANT

+ANALYSIS of our approach

PROBLEMS

Knowlegde (flowers)

Meeting was difficult

High costs

NEGATIVE

Started late (other project)

understanding eachother

High price per bag (7euro)

SOLUTIONS

Contacts with OKNO and KUL

New media (Facebook)

Paid it ourselves

POSITIVE

Different backgrounds

Diversity is top of the bill

Attention from sponsors & press

+WEBSITE & FACEBOOK

http://www.facebook.com/DiverCityproject

http://divercityleuven.weebly.com/

+Other initiatives

HUMO

AVEVE

YEAR OF THE BEE

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Thank you,Alina Cristea, Thomas Peeters, Vincent Claes and Lieselot de Mey