Candy Free

COMMUNICATION OBJECTIVE

Call the attention of parents for preventive care of children on Halloween

Target

Children between 5-12 years old who treak or treat in malls and homes

LOCATION

The compaign was made in university´s head office E, during the night hours

With a simple candy you rescue a child Let’s take care of him

(Campaign against child abuse)

MESSAGE

Activation of BTL (Below the line) to make the campaign; we are going to install a table with free candies which is goint to look very attractive, so the people come and take them. These candies will be inside of a bag which will also have a free card with a strong and powerful message.

PROPOSALS: HOW TO AVOID CHILD ABUSE DURING HALLOWEEN

RESULTS

RESULTS

RESULTS

PRESENTED BY

JESSICA EVELIN NAVARRO DIANA CAROLINA BLANCO

STEPHANIE BARRETO

ENGLISH IV